It's been a huge year for Netflix, with original programming hits, House of Cards, and Orange is the New Black. The leading internet TV network is using this momentum to introduce their new tagline, 'It just might bring everyone together'. This positions Netflix as a tool to bring your family together for viewing. If I were on the marketing team I would've been pushing for alternative positioning for Holiday ads. During this time of year you are most likely spending more time than you necessarily WANT to with your family. Netflix now allows you to create up to 5 user profiles on one account, allowing for personalized recommendations. Each profile can be connected to Facebook so that you can get recommendations based on what your friends are watching.
The new holiday spot from Netflix could show the entire family gathered in the living room while viewing Netflix programming, while 1 or 2 members watch something different on their tablet or smartphone. This shows the flexibility of Netflix while also "bringing everyone together".
Would you do anything differently for Netflix's holiday marketing?
