Social Media Takes Over Christmas
In our ever commoditized world, it’s easy to be desensitized with all the commercial Christmas messages promoting mindless shopping, and every year, brands are challenged to come up with a holiday message that tugs at the heartstrings but do not scream “BUY HERE!!!” This year, the hands down medium of choice is social media.
Our friends at Westjet took to Youtube to prove yet again that Santa runs a Canadian operation.
With over a million views in 24 hours, this is Westjet’s most popular video yet, and gives their holiday public relations efforts a huge bump.
Britain’s John Lewis, known for their widely anticipated Christmas campaigns, sent twitter-verse into a meltdown when they launched their 2013 marketing campaign -- over 10 million views on Youtube and counting.
Their epic Christmas campaigns started in 2007, and if you’re looking for extra warm and fuzzies, watch the evolution of their campaign, make sure you have box of tissues before you click on the videos, you’ve been warned.
Of course, Santa also joined Snapchat this year. How else can he keep up with who’s been naughty and who’s been nice? If you're not social media savvy, you can also make a case in writing, no postage required.
How is your brand celebrating the holidays this year?
Marela Lucero-Lee, Account Director, Loves all things Christmas