#hortversusnike

[hortversusnike]

[thehellheaven]

Hort

HORT began its inhabitance back in 1994, under the previous stage name of EIKES GRAFISCHER HORT. Who the hell is Eike? Eike is the creator of HORT. HORT - a direct translation of the studio's mission. A creative playground. A place where 'work and play' can be said in the same sentence. An unconventional working environment. Once a household name in the music industry. Now, a multi-disciplinary creative hub. Not just a studio space, but an institution devoted to making ideas come to life. A place to learn, a place to grow, and a place that is still growing. Not a client execution tool. HORT has been known to draw inspiration from things other than design. 

The Photograph was part of the Nike Advert campaign for The basketball player Lebron James who is considerd a living legend ( became both the first member of the Cavalier franchise and the youngest player to receive the Rookie of the Year Award at age 20, and the youngest player to score 20,000 points at age 28. He led the Miami Heat to NBA championship victories in both 2012 and 2013.) with the Campaign being the Release of his shoe.

The Balck and White image is a collage of several image which has been rippeed to form a dark collage telling  a story of what he gone through amnd the man he is like his inner deamons , with that dark eerie look that make us uncomfortable his pain throught his carrer has been hell being deemed wothy of title however the second picture is him smiling that represent his succes and the happiness of being sucssesful and the enlightment it brings , a representation of heaven.

[hortversusnike]