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#1 problem of musicians is not looking at themselves as product. Need a business plan as if I was a TV set, car, any product. Talent = product. (like candybar) Image = marketing. (luscious photos) Walking down the aisle looking for cereal. You choose box & take it home to see if you like it or not. Problem is product (band) has a mind (gets sad & happy
Indie-Music Digest
People don't buy plastic and paper, they buy emotions
Indie-Music Digest
Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
Seth Godin (Author, Entrepreneur)
The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There's also a negative side.”
Hunter S. Thompson
Has mass media made us label mongers?
