Burger King Kuwait Algorithm Lowers Prices as Summer Heat Rises
Anyone who lives in Kuwait or has ever been to Kuwait knows that summer in the country can be really hot. Summer in Kuwait is like being in an oven, temperatures can blast to over 47°C (116°F). As you know this is very hot and is practically unbearable for anyone in Kuwait. With temperatures as high as that you can be sure that everyone is looking for a way to cool off. Armed with this knowledge, Burger King Kuwait built a campaign around the heat.
Burger King Kuwait Algorithm Lowers Prices as Summer Heat Rises
At the beginning of the summer, Burger King Kuwait promised the citizens that it will turn Kuwait’s hot summers into a memorable experience. They definitely didn’t disappoint with the introduction of their new campaign. Burger King Kuwait decided to give its fans a break from the searing heat. They did this by introducing a campaign called ‘Hotter is Cooler’. The campaign is built around an algorithm that tracks the temperature and gives people discounts. Burger King Kuwait promised the citizens that as the temperatures went up in the country, their prices on its popular cold indulgences would go down. The fast-food brand’s algorithm tracked the temperature in the country in real-time. As the temperature went up, their prices for popular cold indulgences also went down in real-time. This was made possible through a dynamic algorithm that mapped the prices of its cold items to real-time temperature data taken from a Weather API.
More Details about Burger King Kuwait ‘Hotter is Cooler’ Campaign
Fans of the fast-food chain in Kuwait saw that as temperatures crossed 47°C, the prices of their favourite sundaes, milkshakes and B-Chill drinks melt away in real-time. The fast-food brand released a chart that showed that if temps hit an unbearable 51°C (122°F), treats were free. Customers tuned into the daily forecast and lined-up outside every Burger King restaurant in Kuwait. The campaign ran between 24 July and 3 August 2019. Read the full article