How To Create Your Own Pinterest Marketing Case Study That Works
pinterest marketing case study Image credit:PhotoMIX-Company / Pixabay I was glancing over the news about pinterest marketing and I found an article titled: How to use Pinterest to drive high-volume traffic on auto-pilot, it relates to pinterest marketing case study, and I wondered you agree with me that the author is correct! After reading what the author wrote, see why I agree/disagree...
Pinterest Marketing Case Study
Case study: Pinterest in action
I am a big fan of Pinterest now, but initially, I was skeptical. I’m nothing if not a data nerd so, I decided to jump in and take a closer look at Pinterest for a case study, since I kept hearing all these great things about it. In November of 2016, I published a piece of content for a travel-related site and circulated it on Pinterest through the travel site’s Pinterest account. The traffic and engagement results were impressive! The single blog post got 5,000+ impressions, 3,000+ repins and drove 1,500+ visitors to the website in three months’ time. This website stopped publishing content and running marketing campaigns in February 2017. Even without further Pinterest marketing, this site continued to receive 600+ users last month (April 2018, surpassing organic traffic) from Pinterest alone, and the account itself gets 3,900+ impressions per day. This case study is far from the most impressive of examples, while the success of blog post circulation is typically measured in visits to the website, brands can get the added benefit of brand awareness through visual circulation. Those 5,000+ impressions could very well translate into customers being driven directly to the source, even without a link. My case study told me even a novice can see real results from Pinterest marketing.
Why haven’t more SEOs and content marketers jumped on the Pinterest wagon?
Good question. Pinterest may be lagging due to a perception that it is for mommy bloggers, arts-and-crafters and people who want to DIY their wedding. If you wander over to Pinterest.com, you’ll see that the majority of the content falls into those categories. But I think Pinterest is more than that. I believe it’s a search engine. Although the front page may be full of Mason jars, fall outfits and pictures of kittens, what’s behind the front page and the search box is a different story. Pinterest displays a broad range of industries and is a source of content for people looking for anything from auto parts to zebra-print rugs. This product diversity attracts all kinds of folks and satisfies queries for a wide range of topics, products and niches. As a marketing platform, Pinterest doesn’t come naturally to marketers. They are familiar with Facebook, Twitter, and even LinkedIn for content circulation, but Pinterest is uncharted territory. Which is even more reason to get the jump on this strategy before it really takes off in the content marketing space.
How to use Pinterest as a high-volume traffic tool
The “secret” of Pinterest marketing isn’t really a secret at all, as the numbers speak for themselves. The real secret behind it is that bloggers have long been using Pinterest as a source of traffic, while it has been all but ignored by SEOs and content marketers. If you are serious about driving relatively passive, inexpensive traffic to your sites or your clients’ sites, then this guide is for you. We’ll dive deep into my content strategy for Pinterest success, and also how to make the most of Pinterest marketing to drive high-volume traffic on autopilot (even long after the campaign has ended).
1. Know if your niche is a good fit for Pinterest
How do you know if your website is a good fit for Pinterest marketing? Look at what’s already there. Though Pinterest doesn’t have the data to show search volume, you can do a bit of keyword research on your own. First, go to the Explore feature to see the most popular categories on Pinterest. If your business falls into one of these categories, it’s a safe bet that people are looking for content around that topic. Second, type your topic into the search box and see what content is displayed. If it is in line with the content you plan to put out, this is further confirmation that sites in your niche are circulating content on Pinterest. Finally, you will also see topic suggestions underneath the search box. These are listed in descending order so the terms on the left are the most popular topics. These terms will aid your Pinterest SEO strategy. If all three of these steps bring up a high volume of content related to your niche, you can move forward confidently. knowing your site is in line with what users are searching for. The key is just to get YOUR content in front of the eyes of Pinterest users before your competitors do the same.
2. Write great content & optimize for Pinterest
As with any content marketing strategy, the success of your campaign depends on the content itself. Before you jump into Pinterest marketing, be sure that your content is engaging and set up for SEO success. In particular, your post or page titles and meta descriptions should be SEO-friendly and eye-catching. These elements will be pulled into your Pins, so having them optimized will increase circulation and click-through rate (CTR). After the Pin graphic, the title and description are what users will see to determine whether they are interested in your content or not — so it must be in line with what they are searching for and match what the Pin is about. Understand what really matters in SEO content so that you can set your Pins up for success.
3. Create a business Pinterest account
The next step is to create a business Pinterest account for the website you are running the campaign for. This will allow you to access analytics on your account. Having one account per website is preferred, rather than circulating content for several clients through your own Pinterest account. Pinterest has its own algorithm as well, and circulating content from a variety of niches will dilute your strategy and result in less engagement overall. Be sure to include a link to your website, your location (if applicable), and add an attractive profile image and cover photo to your profile while you’re at it. Go here to find out more
So, now that you have read it, do you concur that when doing a pinterest marketing case study will be successful, the above steps are the way to go? I definitely do! Don't you? What are your feelings about it? Please leave a comment in the comments section... P.S. Do not forget to SHARE this on Facebook.
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