Offer Authentic Brands To Connect With Your Customers
I was taught by my teacher that everything has a spirit, the very taoist principle. Like a rock has a spirit, right? It's hard, it's cold, it's unmovable, a stone you know, boulder. Steel has a spirit, right? It's hard, it's impenetrable. Products and brands and businesses and people also have a spirit. There's a feeling to them and if you don't shy away from what your nature is, if you don't shy away from what the nature of the product is what you're calling brand, then you come into a place where you're your true self. And if you can own that, if you can own that authenticity which is what we're talking about that truth, then you control the narrative in a way that nobody else can. Because there's a lot of out there and your product your service isn't going to be perfect for everybody.
When people lose, is when they go oh, I've got this thing and people are like yeah, it's not really that thing. You're like oh okay, well, then it's this other thing and it's this other thing and they're like, you talking about it's none of those things, this is you're lying to me, right? And they bail but when you see somebody who's authentic like, I love personal development and the thing that I love most is when I see somebody who's authentic. It's just so refreshing you know. Sometimes you meet somebody, maybe they're an and they're like you know, they're a little rough around the edges. They curse.
They do a few things that you might not personally do, but they're real. Yeah and it's like oh, thank God. Let's go sit down and have a drink. Let's have a coffee. Let me get to know you because I know that maybe you're not likable, maybe you're not affable but that man you're real. Yeah, you've come into who you are and there is power in that and similarly with products and brands. There's an intuitive realization of what the spirit of that thing is. What the spirit of that business is and if you can learn how to find that, the world's your oyster.















