#hubert burda

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Humankind is getting more and more connected.

Hubert Burda

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KircherBurkhardt and BurdaCreative merge to form new C3 agency with EUR 59m in sales

KircherBurkhardt and BurdaCreative merge to form new C3 agency with EUR 59m in sales

The two German content marketing companies KircherBurkhardt and BurdaCreative have joined forces in a new agency called C3. Subject to approval from the antitrust authorities, the new organization will be commencing activities before the end of 2014. Hubert Burda Media and the two founders of KircherBurkhardt – Lukas Kircher und Rainer Burkhardt – each hold a 50% interest in the new company.

The…

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Blick ins Tal

Man muss Hubert Burda zugestehen, dass sein Verlag eine der wenigen Internet-Konferenzen in Europa veranstaltet, die auch in den Vereinigten Staaten wahrgenommen werden. Der Erfolg der Veranstaltung in München hat viel mit der Organisatorin Stephanie Czerny zu tun, die der Tageszeitung »Die Welt« ein lesenswertes Interview gegeben hat, in welchem sie unter anderem vor der Glorifizierung des Silicon Valley warnt.

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"Entrepreneurs are Salesmen"

Although Niklas Zennsröm, widely known as the co-founder of Skype, and now Atomico, in the near future at least does not intend to write a book about his experiences as an entrepreneur, one could have filled pages full of great advice tonight.

At one of the last sessions at the second day of #DLD12, Zennström gave a lecture to students at the LMU, and thanks to the live broadcasting by the Moving Image Lab of the Innovation Incubator of the Leuphana University also to students in Lüneburg.

The room in the teaching tower at the LMU in Munich was stuffed with young people, interested in a face-to-face conversation with one of the most successful contemporary entrepreneurs Niklas Zennström talking about "Entrepreneurship, Technology and Venture Capital" (in collaboration with the Internet Business Cluster of the LMU in Munich).

Responding to Tomorrow Focus AG's Stefan Winners' introduction regarding the fact that German entrepreneurship in some international reach lacks behind those of the U.S. - for instance are there zero German companies in the global top 150 for website reach - Zennström called for an "ecosystem in Europe in which founders become investors."

Zennström also criticized the lack of understanding in Europe for making entrepreneurial mistakes. He said "I would have never done Skype if I hadn't done KaZaA first." With such a hostile spirit towards failure big successful companies like Google, Yahoo et al. wouldn't exist.

He also pointed out that it is essential to believe in your product - to first have a vision like his personal idols Bill Gates and Steve Jobs - and then to prove your thesis.

While Xing founder Lars Hinrichs asked intriguing personal questions like what Zennström learned from being a talented sailor in regards to business ("It's both a game, a competition!"), also students from the LMU in Munich as well as Lüneburg came to satisfy their curiosity.

Their questions reached from giving away success strategies ("get co-founders, surround yourself with the best possible people right from the start") to simply thanking Zennström for his contribution to society: "Skype is a product that changed my life," one girl from Lüneburg said while receiving affirmative applause for saying it.

Hubert Burda and Deputy Prime Minister of Bavaria Martin Zeil were present as well, and Burda asked "How long does it actually make sense to study in times of changing business models" - whereas Zennström replied: "At University we learn how to address problems, so it's useful to study." Yet, Zennström admitted to regret that he started out so late as an entrepreneur, and that it cost him some persuasiveness even in regards to his family and friends.

"Being an entrepreneur means being a salesman" - this was one essential comparison Zennström made. So, believe in your products, and others do as well. In that spirit, he hopes that the next big success may thrive in the European entrepreneurial ecosystem.

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The Welcome Speech

While still more and more guests are queueing and streaming into this year's #DLD12 conference venue, DLD founders and directors Steffi Czerny and Marcel Reichart alongside chairmen Hubert Burda and Yossi Vardi give their warm welcome speech.

Both Hubert Burda and Bavarian Deputy Prime Minister Martin Zeil praise Bavaria as a tech hub and unique place, in a friendly competition with Berlin. "Bavaria is the very best part Germany has to offer,"  Zeil says.

"There is a deep change in media and society," Burda addresses the #DLD12 community, introducing this years' program. "When media are changing, then society starts to change."

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Add on: Dr Hubert Burda and Bavarian Economics Minister Martin Zeil will also be present at our first ever DLD campus event.

DLD12 will feature Skype and Atomico co-founder Niklas Zennström on January 23rd in a fireside talk at Ludwig Maximilian University in Munich. This public lecture, moderated by Stefan Winners, Chairman of the Management Board and CEO of Tomorrow Focus AG, and XING founder Lars Hinrichs, will be free of charge – open for all who show an interest in his subjects „Entrepreneurship, Technology and Venture Capital“.

Save the date: Start: 6 PM (Entrance at 5.45 PM) // Monday, 23rd of January, 2012

Location: Room W101, „Lehrturm“ („Teaching Tower“) // Ludwig-Maximilians-Universität // Professor-Huber-Platz 2 // 80539 Munich

Read more about the public lecture in our DLD article "Conquer the Campus".

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Tel Aviv Summit 2011

Photos: Hubert Burda Media

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Hubert Burda on the Digital Wunderkammer

"Wherever communications changes, foundations of society change." German art historian Dr. Hubert Burda offers an examination of our current cultural shift, the “iconic turn”. LECTURE 6:30-9:30pm 27/9/11 at GAFFTA, 998 Market Street, San Francisco