#hugo man

[liam-93-productions]

New interview of Liam for GLAMOUR Brasil recorded at the beginning of the year - 19.04

[zacefronportugal]

[zacefronews]

@hugo_official: Uncover the next adventure: @zacefron leads the way in the new campaign for HUGO Man the fragrance #YourTimeIsNow #fragrance 

[fuckyeahzacdavid]

[liam-93-productions]

liampayne: It would have been a very different day if we got stuck on that train 😅 @hugo_official #HUGOMan #iamHUGO #hugo_official

[liam-93-productions]

liampayne: Have you seen the new #HUGOMan design? #iamHUGO @hugo_official

[liam-93-productions]

Liam’s interview for GLAMOUR México y Latinoamérica - 07.05

Note: interview recorded at the end of last year. 

[liam-93-productions]

Liam Payne: HUGO's Adventurer

Liam Payne talks all about the campaign he stars in for HUGO, in which he breathes new life into the HUGO Man fragrance.

Liam Payne is the face of the relaunch of the iconic HUGO Man fragrance, which this year reinvents itself and calls modern men to live in the moment and define their own rules.

To do so, the brand produced a video directed by Colin Tilley, which consists of a series of shots that call to action and capture an essence of adventure in the city of Berlin, which becomes the background scene of a shocking image of Alasdair McLellan, showing Liam on a rooftop over the city with the television tower in the background.

Exclusively, Liam Payne spoke to Life and Style about his campaign with HUGO.

In addition to what HUGO wants to portray with his fragrance, what do its notes refer you to? I would say youth and optimism.

What values did you learn from working with the brand that you would like to apply in your way of work or in your personal life? HUGO has been amazing working with and I love how creative they all are. They are not afraid to take risks and follow their dreams.

What values do you have in common with HUGO? HUGO has a lot of passion in everything it does and I like to follow that approach in my life.

How do you maintain your adventurous spirit? What inspires you? I love trying new things and have been very lucky to be able to do it a lot.

During the filming of the campaign, which was in Berlin, what did you like the most? The view from the roof was breathtaking. Berlin is a very cool city, with an incredible music scene. The challenge was how cold it was the day we filmed! Luckily, huge coats were waiting for us.

How do you identify with Berlin? I would say that we both like to try new things and are adventurous.

How do you describe the new masculinity of this new decade? Masculinity can mean something different to everyone today. For me, it's about finding inner strength, in whatever form.

How would you motivate other men to be more adventurous? Don't give in to fear. Just do it!