HUNT&CO - value preposition
Hunt & Co’s value raises a lot of attention as a top high end quality price. A local design consultancy with clients mainly located within the nation, though the worldwide publication company of ‘Process Journal’ is one of Hunt&Co’s primary clients, and has Williams as its founder and editor in chief. 'Made Quarterly' is also founded by Williams and is an editor of its publications. Hunt & Co’s direction of publishing has been seen as a leading aspect with the knowledge, marketing, production and distribution of its content.
The difference in relation to design with other designers and creatives around the Melbourne area, is the crisp and freshness of design covered in the studio. Formally influenced with Dutch and Swiss Design, Hunt & Co’s consistency is valued throughout. Being type heavy, its branding and format performs a clean and solid look. In this way, the studio stands out within the crowd with its boldness and strong appeal. “Believing in good design is the produce of observation, conservation, and collaboration, it requires curiosity and bravery.”
Moreover, what is appealing of Hunt & Co. are that it justifies the type of designer and overall style. With that, the connection made with its client and designer shows great understanding, and captures the most simple form of design. The work looks effortless and really simple. The idea and thinking behind a concept is hidden away behind the design, which therefore the audience etc. must dig deep to find the extra meaning. Minimalism and negative clear space is key - as this adds to my complete interest.
With managing of how long Hunt & Co studio came about could be in a couple of years span of time. Thomas Williams already had a vision while freelancing and performing in several studios prior. After Hunt Studio was established, Williams captured more creative talents to his studio to create more company.