#hyperink

[jellistar]

Jelli loves jellies!

[naphatpoonnoi]

@maybelline X @thefacethailand 🔥🔥🔥 #MakeItHot #MakeItPosh #MakeItHappen #hyperink #meybellinethailand #makeithappenworkshop (at 911byjt)

[100reasons2live]

Summer vibe. . . . . . #makeup #summer #dior #esteelauder #maybeline #hyperink #style

[100reasons2live]

Cut creased make-up achieved! 😎 . . . . . #dior #esteelauder #makeup #summer #maybeline #hyperink

[kimpossiblygorgeous]

Easiest To Use Liquid Eyeliner Yet: Maybelline Hyperink Liquid Liner Review

So if you’re at least remotely interested in beauty, then there’s a high chance you have already heard the buzz – no, the hype – about the new liquid eyeliner from Maybelline. The biggest story is that it is claimed to be the “easiest to use” liner yet with just one stroke. Sold? I am! Now let’s go into detail with Maybelline Hyperink Liquid Liner…

True to its claim, Hyperink is long-lasting, smudgeproof, easy-to-use, and the blackest of black eyeliners. To give you a little context, liquid eyeliner is never really my thing. (Huwaattt, scandalous!) Aside from my perpetually shaky hands, my hooded eyelids that tend to get uneven every now and then make everything a little more complicated. #struggleisreal However, since getting the Hyperink, I started to look forward to applying it more.

The main exciting point of Hyperink is of course its formulation. It’s neither matte nor very glossy, yet has a bit of sheen to it. The different swipes pictured above are from one dip of the tip to show you how versatile it is and the true meaning of “even, bold, and black lining-action”. 

The tip is amazing as well, no pulling or scratching on the lid when you apply. It’s hard to describe it but it’s like a felt-type, flexible tip that allows extreme control – such a clever thing. And I hope you can now picture it on your head; I tried my best okay.

A no nonsense, everyday product through and through… I wore it one time for 10 hours straight and even with my hooded eyelids; it did not smudge or transfer onto the higher spaces of my eyes. Barring a little fadedness, it stayed intact up until the end of the day. Speaking of which, and also the cherry on top, is the easy removal process. It turns into an eraser residue-like bits when contacted with micellar water, and after a few delicate rubs, it’s gone.

“I love the fact that Hyperink has an intense black color payoff and is extremely long-wearing. Perfect to make sure you look fierce throughout the day and all night long,” shared Jigs Mayuga, sought-after celebrity makeup artist.

Simple, sturdy, and affordable eyeliner that is great for everyday wear and would suit everybody, it’s good enough for me! If you decide to try it, I’d love to hear your thoughts – especially if, like me, you have hooded eyelids and shaky hands. HAHA!

PRICE: Php199 WHERE TO FIND: Maybelline Philippines

P.S. I'm now officially part of the #MaybellineSquadPH! Can I hear a woot woot?! It's a tough job to be the first to know about fresh off the oven releases and eventually get my hands on them, but someone has to do it, right? So watch out for more Maybelline updates here and on my other social media accounts. Kidding aside, I'm very very grateful for the opportunity. Thank you, Maybelline!

BLOGLOVIN  |  FACEBOOK  |  TWITTER

[bookhunger-blog]

Books haven’t really evolved. For example, they’re generally the same length. Hyperink is really about thinking and publishing for today. If you look at Twitter and Facebook, they’re all about microcontent. Shorter pieces seem to be what people respond to. What we’re trying to do is innovate on the concept of a book – make it shorter, make it livelier and more interactive.

Kevin Gao in an interview for the Globe