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Chuck is on a break @levis #levis501 #iamlevis #vintagetruck #vintagesign #oakleysunglasses #cocacola #greasemonkeys #fitness #model #actor #floridasunshine #florida #chuckisacharactorinFootloose https://www.instagram.com/brianandrews/p/BxdF2lKliyR/?utm_source=ig_tumblr_share&igshid=x2jp9h6ymh7f
Springtime in Hell’s Kitchen #levis501 #iamlevis #gapjacket #chainwallet #handm #ilovenewyork #newyork #model #actor #dancer #instagram #blackandwhite #oakleysunglasses (at New York, New York) https://www.instagram.com/brianandrews/p/BxX_-8dnU1u/?utm_source=ig_tumblr_share&igshid=n3ixd1s7lcc8
Levi’s Uses Instagram To Find Their Next Star
Fashion brand Levi Strauss has launched a global casting effort for their upcoming print and broadcast production for the 2012 Brand Campaign and they are opening up the casting to everyone around the world via Instagram. They are asking people to upload their images on the photo sharing service with a special tag #iamlevis with the hope that they’ll be able to crowdsource the next talent to appear in their advertising.
-> I like it when brands step out of their comfort zone and engage with consumers on their own territory.
