In 1969, The Coca-Cola Company and its advertising agency, McCann-Erickson, ended their popular "Things Go Better With Coke" campaign, replacing it with a campaign that centered on the slogan "It's the Real Thing." Beginning with a hit song, the new campaign featured what proved to be one of the most popular ads ever created. The song, “I’d Like to Buy the World a Coke,” was written for the advertisement in 1971. The commercial first appeared in Europe in February of 1971, and made it’s way overseas to the United States later that year in July. The advertisement was such a success, people were actually calling radio stations and requesting them to play the commercial. A rememberable jingle, paired with a catchy slogan is crucial when making an advertisement breakthrough. "I'd Like to Buy the World a Coke" has had a lasting connection with the viewing public. This breakthrough commercial serves as the foundation for how todays’ consumers view the product. Today we associate the product with happiness, wonderful people, and beautiful moments in life. The company’s slogan urges people to “open happiness,” share a Coke, and “look at the world a little differently.” I think this association can be credited with one of the most iconic television advertisements, “I’d Like to Buy the World a Coke.”