#idlecrawler.com

[idlecrawler]

Software and services for internet-marketing (Software and services review, and idle crawler as one of such software)

Many marketers say they are tired of the constant attacks of representatives of the promotion services - such tools already more than a thousand, and they are divided into 40 categories, so look into this diversity is not easy.

According to a study 351 b2b medium-sized companies, which done Luis Gudema, the level of automation means of promotion in the network is very low (with the exception of the IT companies). On average, companies use about two to nine programs for marketers.

Many marketers see a real return from the use of such tools, but it is not easy to convince management in the need of the purchase of such programs. To facilitate this task, the publication Harvard Business Review identified seven main areas of marketing efforts and make a list of services that should be in the arsenal of any company wishing to increase the number of leads and increase revenue.

These programs are a means for online direct marketing, the success of which usually depends on two things - the demonstration materials right audience, and value proposition - people have to pay for something that will bring them any benefit. These online services help business representatives to find the right audience and to make a bid that is interested in it.

Analytics

A hundred years ago, the legendary American businessman John Wanamaker said that half of the money he spends on advertising is wasted, but he can not understand what exactly half. Today, it is easier to learn - information about what works and what does not, can be obtained using dozens of different analytical services.

Popular services:

The most common tool, of course, is Google Analytics, which is set at 80% of the sites of the companies in sphere of small and medium-sized businesses. Service functionality enough vast majority of companies, and major players may be interested in paid programs like Adobe Analytics.

Conversion optimization

The essence of notion of conversion optimization boils down to: to make visitors to do what is necessary to the business. As a rule, "what you need" involves filling a form that the company has received at least some information about the person (eg e-mail it).

According to statistics, less than 3% of visitors came to the site after clicking on online advertising, leaving their data - but using mechanical means to optimize conversions can help increase this number to about 6%.

Some companies use technological means able to block these results several times and achieve conversion of the web forms at 33%.

Popular services:

Landing Page Grader from Wordstream;

Optimizely - Service for A / B-test landing pages and interface elements;

Unbounce - another tool for testing Landing.

Email

E-mail is the oldest and one of the most effective tools for online marketing. It is important to understand that a simple spam purchased databases has nothing to do with efficiency - mailing letters must bear some value and contain content that matches the interests of the message recipient.

In order to make the sale, the company have to deal with a potential client not ones- email-marketing allows you to continue communication with the users who were not against it, and subscribe to our newsletter.

Popular services:

MailChimp;

Constant Contact;

Some features email-marketing is often built into packages automation marketing efforts (We will discuss them later).

SEM (Search Engine Marketing)

The vast majority of people looking for information about the product before purchase

 - which means that the business needs to people who looking for what they sells.

Integration of information about paid contextual ads can be loaded into the CRM-system and Google Analytics, which will track the performance of (not only in terms of traffic, but also in terms of leads and sales) of various headings, text messages and the accompanying pictures.

As for SEO, it often sounds advice about the need to "create quality content" - in the case of Google, no one doubts the efficacy of this method, and Russian companies complaining about so high traffic of "Yandex".

Popular services:

Google AdWords;

Yandex;

Bing and Yahoo;

WordStream;

Wordtracker;

BrightEdge.

Remarketing

In this context remarketing is a situation when, after visiting a particular site or entering thematic searches, advertising related to its theme of goods begins to appear to the user and at other sites.

This method is effective due to the fact that the advertising budget is spent only on showing ads to users who have already expressed an interest in the goods and services businesses when looking for information about them. With the help of modern tools can even be set to display targeted advertising to users, to search for a particular product.

Companies associated with IT have long understood pros of remarketing, but representatives of other industries use this tool only less than 9% of cases.

Popular services:

Remarketing in the Google AdWords;

AdRoll;

Perfect Audience.

Advancement in the mobile segment

Half of the e-mails opens on mobile devices, and soon these indicators will be achieved in the field of search queries. This means that now literally any site should be friendly for users of smartphones and tablets - which does not prevent a third of the sites somehow fit this definition.

If the company's website is not optimized for mobile devices, they are not only inconvenient to use the mobile part of the audience (which in itself is bad), but the search engines can still penalize it dropping in the search results on mobile devices.

Among other things, there is a contextual advertising in the mobile segment - so that opens very wide space for action.

Popular services:

The most popular approach to creating a mobile version of the site is to use adaptive layout that allows the site to "adjust" the page size and units on it.

Another approach is to create a completely separate mobile version of the site (like the New York Times) and redirect the user to the resource.

Marketing Automation

Packages for marketing automation software includes all of the above functions. The goal of these products is to give businesses a complete understanding of how well a particular content or interface option, what doing visitors on the site and how it consistent with the goals of the company. Typically, these programs work in conjunction with CRM, which are unloaded business data about customers and sales that allows you to create automated alerts for employees in situations with high probability lead to sales.

Popular Services for Small Business:

HubSpot;

Act-On;

InfusionSoft.

Popular services for medium and large companies:

Marketo;

Adobe Campaign;

Oracle Eloqua;

Pardot and ExactTarget (Salesforce);

Silverpop (IBM).

It is important to remember that the foundation of modern marketing is quality content – we have to attract user give him some useful information. Only then he will come to the site and delayed on it, giving marketers the opportunity to work on converting visitors into the lead.

The content may have very different form from text to infographic or webinars. You can say one thing - in the absence of quality content and in the presence of alone advertising information, rely on a sale is not necessary.

Many experts, like Guy Kawasaki, say that the attention of the user must be earned - before advertising him something, it is necessary to attract him by interesting content.

"But what about social networks," you might say - this is good channel for communication with users, increasing their involvement and strengthen brand loyalty, but the role of social networks in lead generation is small (if it is not a built-in advertising).

Each of these methods can yield positive results in isolation, but truly conspicuous effect can be obtained only by combining them. Search engine optimization will bring more users to the site, a well-designed form will allow them to collect data, and with the help of remarketing you can achieve repeated contact with these people.

Marketing - is a difficult process that takes time. No magic pill or a button to "make good" -  you can achieve results only through hard work, hypothesis testing, and continuous improvement of websites and online resources.

That is all! Thank you for your attention.

http://idlecrawler.com

[idlecrawler]

How can Idle Crawler help you succeed in Social Media Marketing?

Improve your SMM campaign with Idle crawler

It is a fact that if you would like to see a bigger return on investment on your online marketing campaigns , you have to carry out successful social media marketing campaigns. But what is SMM? Social media marketing is the type of online marketing that targets primarily social media. These are the likes of Facebook and Twitter. It is a well known fact that a lot of people these days have a t least one social media account. These same people are also online for longer periods of time nowadays then they were in the past. What this translates to is the fact that if you would like to reach there people thorough their medium of choice, you have to carry out proper social media marketing campaigns.

  How is social media marketing carried out?

The basics are the same: you find out what the people in your target group like, when they are online and what message will reach them best. Then you craft your social media marketing campaigns around all of the data that you have collected. It may seem like a straight forward process but it is not. This is because there is a lot of data to be collected and analyzed before any social media marketing campaign is set up. Due to these factors, you may have a hard time doing all of these things manually. This is where idle crawler comes in.

  Idle crawler is an online marketing tool that will completely change the way you view and carry out social media marketing. This is because this tool scours the internet through the idle crawler API looking for and analyzing certain data that will help you craft successful social media campaigns. Some of the data so collected include twitter posts and activities. The number of twitter accounts online is also recorded so as to see at what times your target groups are online.

  With all of the data collected, you are able to tweak your tweets to ensure that the information they carry is what people are looking for and talking about and that the times that you post are the instances where the largest numbers of your targeted clients are online.

  As you can see, Idle crawler gives its users a clear view of twitter activity as well as competitor tactics and consumer needs. Through the use of the information so provided, you can begin to craft highly targeted twitter posts using the right information and at times that they are bound to have the most impact.

  Idle crawler will ensure that you stop guessing and groping around in the dark, it will let you see clearly what you need to do, how to do it and exactly when to do it. This tool is for those who have been frustrated in the past by their social media marketing efforts coming to nought. This tool is a life saver on every front that you look at it.

[idlecrawler]

IdleCrawler is the best tool for internet marketers

Idlecrawler knows how to increase your sales

Advertisement is the absolutely best way that a business can reach its clients and customers. Keeping this in mind therefore, one of the most important things that you ought to do for your business is to run successful marketing and advertisement campaigns. In this context, it is important to note that a successful advertisement campaign is one that generates more revenue than was used to create it. In order to ensure that this is always the case, all advertisement departments ought to know what tools will give these results. These tools are ones that will craft the most creative campaigns and campaigns that have the most impact.

Why is it important to analyze your competitors?

An advertising and/or marketing campaign is deemed successful if it reaches a majority of its intended recipients as well as stands out. For it to reach a majority of its intended recipients, it has to be right on front of them so that it has the most impact and the most influence.

One of the ways to do this is to ensure that the campaign is as targeted as possible through the use of Geo location targeting and proper use of keywords that are also relevant. Both of these services are offered by Idlecrawler: an advertisement and marketing tool. Geo location targeting is important because it helps businesses direct funds to areas they are sure they will see the most growth. Keep in mind that if businesses direct funds to areas they are not sure they will see growth, there is a chance that those funds will be lost.

Through helping businesses come up with campaigns that incorporate all of the right elements and that are correctly Geo location targeted, Idlecrawler helps businesses increase their sales. The ability to come up with campaigns that are targeted and that are bound to increase sales are two reasons advertisers and businesses use Idlecrawler.

How to decrease expenses and increase sales?

A sure and proven way for any business to increase its overall revenue is through reducing its expenses. This is facilitated by the use of Idlecrawler. One of the items on the competitor analysis report that Idlecrawler presents you with is the amount of money that your competition is using in various areas of their advertising campaigns. By making the relevant comparisons and directing money where it is most likely to see the most growth you will be reducing unnecessary costs and increasing your revenue at the same time.

Idlecrawler is a fantastic tool that will help you craft better campaign, understand what your competition is doing and help you find ways to beat them and to be ranked better and higher on Google. All of these are ways in which you can increase your sales using Idlecrawler.