#IFAgpc17 #PowerBriefing by #GfK: Market insights - Digital World in Asia. Gerard Tan examines how fast Asian consumers are adopting #mobility and what they are using it for. With Asia’s mixed bag of countries from the very emerging to the very matured, Tan looks at how the brands are adapting and whether there are many opportunities left. Asia remains the largest technology adoption region in the World, with China, India, Japan and Indonesia leading the way. Are consumers willing to spend more on the newest tech and if so, what’s in it for the manufacturers? Gerard Tan is the Director APAC, Digital World at GfK. #IFAgpc2017 #t4tIFAgpc17 #tech4tea #t4tEvents #IFApowerBrief @gfkBelgium Photo taken using a #Samsung #Galaxy #S8 smartphone. #SamsungGalaxyS8 #t4tSamsung #t4tSamsungGalaxyS8 @samsungMobile @samsung_sg (at Lisbon Marriott Hotel)