Aug 26, 2019
Book 3 (5-7)- Image testing with arms and legs
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Book 3 (5-7)- Image testing with arms and legs
It may be best to have clinicians consult with imaging experts when deciding on which, if any, imaging tests are needed.
It may be best to have clinicians consult with imaging experts when deciding on which, if any, imaging tests are needed.
Book Testing - Aurasma Overview
I took very short videos of me learning how to use their most basic aura system. I am editing it into one longer video that will attach here and on the Tumblr.
Pros: 1. Very easy to use 2. Ability for videos and sound 3. Masking - made triggers easily found by camera
Con: 1. Seems to have a very set UI
I have to play around with the more experienced features when I do testing on the other images. I believe there are ways to get some button options on it, but it will have to come up in the later testing.
WHICH BOOKS WORKED (left to right): 1. Not enough details. I got multiple warnings from Aurasma that there wasn't going to be enough for it to pick up. Even after I figured out how masking worked, it still wouldn't pick it up. 2-3. Both of these worked, but when tested against each other, the images were too close that it couldn't pick up the difference in the images. If we are going to use this system, we would need to be very careful about what are the triggers and how similar they look. 4. Not enough details. It seems that even though it is a block of color, this system views triggers through details and lines. 5-6. Both were picked up easily, even without masking (unlike the others). Then tested against each other they were easily differentiated. This is around the level that we need to get with the triggers. The detail level is great, so much so that just changing the color allowed for different "Auras" to be picked up.
We are starting testing of different AR platforms. Maggie made these drawings to test the basic pick up of objects. Our first step its to figure out how well each platform will pick up objects.
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New Post has been published on http://www.learn-digital-marketing.com/stock-images-tested-does-ethnicity-in-marketing-images-impact-purchases/
Stock Images Tested: Does ethnicity in marketing images impact purchases?
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Does ethnicity in marketing images affect a campaign’s performance?
Besides being an important marketing question, it’s also an interesting social question.
The MECLABS research team asked this question because they needed to find the best performing imagery for the first step in the Home Delivery checkout process for a MECLABS Research Partner selling newspaper subscriptions.
The test they designed was simple enough:
Background: Home Delivery ZIP code entry page for a newspaper subscription.
Goal: To increase subscription rate.
Research Question: Which design will generate the highest rate of subscriptions per page visitor?
Test Design: A/B variable cluster split test
Control: Standard image of newspaper on welcome mat
Treatment 1: Stock image of African American man reading newspaper
Treatment 2: Stock image of older Caucasian couple reading newspaper
Results
Both treatments with images of people underperformed when compared with the control. However, there was no difference in performance when ethnicity of the people in the images was the only variable.
What you need to understand
Customers in this case did not respond differently to images of differing ethnicities.
Not only did we find that there was no difference in customer preference between the African American man and the older Caucasian couple, but we also found that the control page with the simple image outperformed both of the pages with images of people.
Unfortunately, we cannot definitively say whether the image was the deciding factor when we compare the two treatments to the control. There were other variables that changed (the headline and call-to-action layout, for instance) that make it difficult to determine what made the difference.
Certainly the most dramatic change for all the treatments was the image. It would not be a stretch to assume that the images made most of the difference, but we won’t know for sure without further testing.
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Stock Images Tested: Does ethnicity in marketing images impact purchases?
Does ethnicity in marketing images affect a campaign’s performance? Besides being an important marketing question, it’s also an interesting social question. Read this MarketingExperiments Blog post to learn more about how one newspaper used image testing to learn more about the impact of stock images on customer behavior. http://pow.li/1s3mKf0