(LONG POST WARNING) I’ve got some good and bad news about CBAB
On the Capsula Group (one of the producers) instagram, I’ve discovered two text posts that were recently uploaded.
When on the "Moscow 24" in the "Network" program they showed the cartoon about the hooks, which literally "blew up" the Russian part of YouTube, we burst into ecstasy and pride! This was the most unexpected recognition of our work! There was a feeling that we can all))
And this was just the beginning. The beginning of the whole long project "Brains Can not Buy!": A series of social animated videos for the company Central Pulp Company (who does not know, it's all suburban trains), over which we worked as a production partner of the iMARS Group communication group.
With this project, public relations specialists focused public attention on the problems of zapping, vandalism, stowaways and security in general. A scenario provocative and tough stylistics provided a decent level of viralness, which, in turn, led to the coverage of the audience of more than 4 million YouTube users, provoking conflicting reviews and heated discussions on the issues.
From June 2016 to April 2017, our Capsula MediaLab worked on developing scripts, characters, direction, character and style of the cartoon. In parallel, our characters "animated" and voiced the cult animation studio Red Medusa Studio, coming up with a lot of ridiculous chips.
We are pleased that this project is nominated as the best viral video for the award of AKMR "Digital Communications AWARDS - 2018".
We wish our colleagues from iMARS a victory!
“Meet, this is the Little Girl, the Petty, the Leader and the Bumbler, the characters we created for the series of videos "Brains Can not Buy" (see the previous post). As we only called them among themselves: gopniki, and gang ... We watched the news, googled, specially skied in electric trains, to choose suitable types and combine them into a team! These characters should not like, their task - to cause a variety of emotions. 😜However, judging by the comments in YouTube, many already liked the heroes, and the audience watched with emotion the progress of events in subsequent videos 😃 All the videos can be viewed on the link in the profile. Already after the release of the 4th series, posters that were already very recognizable today were published and "hung" at many stations. 😉 The most valuable thing for us in this project is the producer's experience and the likes of the audience. And also the opportunity to chew and drown in the creative, for which many thanks iMARS Group and the CPTC.”
Turns out Cant buy a brain will appear at a awards show tomorrow! And sadly... it is implied that they were... perma-vored. :(
And best of all? Lider and his gang are Gopniks, confirmed!
Always remember, Мозги не купишь~
