#imedia connection

[jhpmtlweddings]

The #MannequinChallenge Phenomenon

  If you’ve managed to not see a #mannequinchallenge yet, you are either one of those people who actively shun social media and modern technology in general, or you’ve just been rescued from a few months at sea in which case, welcome back.

Just to bring you up to speed, a #mannequinchallenge is a video wherein everyone involved…

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[happehour]

Digital Marketing and Media Comic Strip : HAPPe HOUR : March 6, 2015 Lego my LEGO! iMedia Connection recently recognized LEGO as one of their "Brands with the Craziest Fans".

[digitaslbinewsroom]

featuring Nicole Estebanell

[digitaslbinewsroom]

Interview with Nicole Estebanelli, SVP/Group Media Director, DigitasLBi

[digitaslbinewsroom]

Congrats, #iMediaSummit Agency Awards Campaign of the Year finalist @Digitas for "Motorola Moto X Launch"! Vote now: http://t.co/e40mpPHLas

— iMediaTweet (@iMediaTweet) October 22, 2014

[techguru2010]

While not directly related to ROI, here are five interim metrics marketers need to design and execute financially successful social media marketing plans.

[jukinmediablog-blog]

ChiWay Entertainment in iMedia Connection: The implications of the TV-digital gap

ChiWay Entertainment's Director of Marketing Andrew Barrett and JukinVideo's licensing coordinator Andrew Dignan teamed up to write an enlightening article, published today on iMedia Connection, about bridging the gap between TV and digital media.

The implications of the TV-digital gap:

How we consume media has changed drastically in a miniscule period of time. In under a decade, we have moved past a slave-like dependence on live programming, time-shifting past commercials, and relying -- more than ever -- on video-on-demand and "binge viewing" across multiple devices to watch what we want when we want. Undeniably, this has been advantageous to viewers. But it has all but crippled the viability of the television ad. There's no more "after these messages" as television viewers have become experts at evading commercials. And it's costing brands millions in lost revenue. So now what?

One lucrative answer can be found in licensing content -- a boon for both brands and content creators. This can be defined as amateur online content -- viral or not -- that brands and/or media companies have had a careful hand in creating or modifying. It is also identifiable in professional online content (again, viral or otherwise) that is blatantly branded. But for this model to succeed, a steady stream of user-generated content must exist. Also, someone either within an ad agency or brand manager or someone external who knows all of the content platforms must know how to match this onslaught of creativity with brands. In addition, a continued campaign must be forged to entertain consumers organically -- not blatantly. They have become too savvy, refusing to differentiate between televised entertainment and digital entertainment.

Read the FULL article on iMedia Connection at: http://www.imediaconnection.com/content/34840.asp#Wj6cWpFX6OPMkhyE.99 

[onescreen-blog]

The Video Revolution has Arrived to Cable

Almost a year ago Time Warner CEO Jeff Bewkes was quoted saying "Time Warner will never offer HBO Go as a standalone streaming service because it's not what people want," but today HBO CEO Richard Plepler is said to be considering offering HBO Go as an online streaming service for customers who don't subscribe to the cable service.

This move would mirror the HBO Nordic service in Europe, partnering with broadband internet providers, to provide the content as part of their internet package. While HBO is still a long way from being available to everyone with an internet connection, the move indicates a revolutionary shift mindsets of HBO and owner Time Warner, which OneScreen predicted would happen six months ago in its article "Defying the Gravity of Cable Giants: HBO Nordic AB and Its Implications":

Jeff Bewkes’ statement will likely evolve over time. Nielsen data shows a 22.8% increase in cord-cutters over the past year alone and flat cable subscriber growth in 2011. In order to stay competitive and build viewership, those publishing content to the end-users must embrace the evolving ways those audiences consume content by innovating beyond the traditional models.

The video revolution is already well underway and even entrenched traditional models are not immune. Having the ability to watch content where, when, and how they want is something audiences not only want, but expect. Yes, HBO and Time Warner will have to find a way to make such a move profitable as they rely "on large financial support from cable and satellite TV partners," but ignoring viewing trends would be equally unprofitable. Traditional broadcast and cable subscriptions will not go away, but become a part of a much larger mix of options audiences have for viewing video. The companies that learn to make their content available to audiences in as many ways as possible will prove the most successful in the new era of television.