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Download OneScreen's FREE Industry Guides

OneScreen released two Industry Guides this week. Download them for FREE today!

Growing Your Brand Through Video

This industry guide will provide strategies for brands to build and improve their video presence and tap into new engagement and opportunities.

Monetizing With Video on Your Website

This Industry Guide will answer common questions about publishing video on your website, from how to get started, to creating video ad inventory and demand, and available monetization options.

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OneScreen Ranks No. 105 Fastest Growing Company in North America on Deloitte’s 2013 Technology Fast 500™

OneScreen announced it ranked No. 105 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. OneScreen’s services and technology solutions are empowering producers, publishers, and advertisers to shape the new digital video economy where audiences are watching video everywhere.

You can read the full release here. 

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OneScreen's latest FREE whitepaper

Video Monetization: For Magazine Publishers

Twenty years ago, we would have never imagined that the majority of what we used to read in magazines and newspapers would mostly be consumed online. But with print circulation and ad revenue experiencing a steep decline, more magazine publishers are embracing digital as a valuable means of reaching audiences with their content.

Key Findings

59% of senior executives would rather watch a video than read text, and 65% of those who view a video click through to the advertiser’s website. (Forbes Insight)

Online video production will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates)

On average, a website visitor will stay 2 minutes longer on a site when they watch video. (ComScore)

There were 10.2 million digital replica editions of magazines sold in the first half of 2013 compared with 5.4 million digital editions sold during the same period a year ago. (Alliance for Audited Media)

Download it for free here.

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In-Season Binge Viewing

All you’ve been hearing about for the past several weeks from your friends, family, and coworkers is how amazing that show you were planning on skipping is and that you “have to watch it.” So, of course you cave and join the bandwagon … but there’s just one small problem. You want to start watching from the first episode, but it’s nowhere to be found. You can watch episode 3, 4, and 5, but then you’d miss out on important character backstories. Sound familiar?

Why, oh why, does this happen? TV networks and pay-TV distributors typically have rights only to the last five episodes of a show that aired on TV, which is also called the “rolling five” in the industry. If viewers want to watch previous full seasons of a series, they can do so via streaming services like Netflix and Hulu Plus, but for current seasons, if you don’t catch what you’re missing within the span of those five episodes, you’re usually out of luck.

You can read the rest of OneScreen's blog post here.

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OneScreen to Speak on Panel at Cynopsis Video Measurement Summit

OneScreen CEO Atul Patel is proud to be presenting in a panel titled "What’s Next? Innovation in 2014 and Beyond" at the Cynopsis Digital Measurement Summit on November 13th at the Grand Hyatt in New York. This event is an intensive one-day analysis of the state of audience measurement and valuation, today and in the future, where industry experts in cross-platform marketing, engagement, and return on investment experts and leaders can network and share knowledge.

What’s Next? Innovation in 2014 and Beyond 3:25 - 3:55 PM

YouTube, Facebook’s video ads, Twitter video, and a plethora of digital video apps, as well as the rise of native ad formats that accommodate streaming video messaging are all continually adding new dimensions to every marketing plan. What does the future hold for these distribution mechanisms and for creative, budgeting, planning, and measurement? We are a few years into the second-screen video revolution, but what will shape the future? How will the market evolve and how will consumers actually engage with digital video in the years to come? How will we drive and measure viewer engagement, content creation, and ROI measurement? Join us for this exciting future-casting panel trailblazers who are charting new territories of digital video and beyond.

Moderator: Paul Kontonis, Partner, Centridium Media

Speakers: Sherrill Mane, SVP of Research, Analytics and Measurement, IAB Atul Patel, CEO & Founder, OneScreen Paul Krasinski, CMO, Visible Measures Randy Kilgore, SVP & CRO, Tremor Video Bill Rinehart, Founder, Chairman & CEO, Unicorn Media

We are looking forward to meeting you at the event! Visit Cynopsis Digital Summit for more info.

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The Concept of the Channel is Changing

When I was a kid growing up in the ‘80s, I noticed the adults in my family were extremely loyal to “their” TV channels. My grandparents religiously kept the TV tuned to channel 7 (NBC in Boston) for not only their soap operas, but also for their news and nightly game shows. My dad, no matter what was on the TV, had to keep the cable box tuned to Syfy (back when it was known as SciFi), and my mom refused to watch any news or morning shows unless it came from channel 5 (ABC in Boston).

But that was a long time ago – in my case, about 20 years. The concept of the channel is changing, as audiences are shifting their loyalties to content rather than channels. For example, I’m a huge American Horror Story fan, but my content doesn’t only come from FX. Even for that show, I can watch reruns on Netflix, catch recorded episodes on my DVR, and when I have time, watch live through FX. I also follow programs on HBO, MTV, and CNN, and have fully embraced Netflix originals (e.g., Orange is the New Black, Hemlock Grove, House of Cards). FX can keep me coming back by producing more quality original programming like American Horror Story, but I’m going to find, watch, and follow good content, no matter if it comes from cable channels, broadcast, streaming publishers, or online producers. This is a concept that definitely didn’t exist during my days when Beverly Hills, 90210 and Saved by the Bell were fresh and new; audiences today have many more options to choose from.

Read the rest of OneScreen's blog here.

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OneScreen Iron Tech Hackathon Wrap-Up

Last week, OneScreen hosted its 2nd Hackathon – Iron Tech – clearly a play on the Iron Chef theme. Our brilliant contestants went to battle around a “secret ingredient” that was unveiled at the start of the event. The overarching theme of the Hackathon was to develop a game, and the secret ingredient was Twitter, unveiled by Chef Minh and Chef Nemo.

You can read the full blog here.

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OneScreen's Latest White Paper Available for Download - MCN Strategies: Building Beyond YouTube

Over the past few years, YouTube has grown from a simple social platform for uploading and sharing user-generated videos to one of the leading destinations for online video. YouTube is currently one of the top three destinations for watching video online and accounts for 17% of peak online U.S. traffic. There are numerous examples of professional content creators on YouTube who have amassed subscribers in the hundreds of thousands and even millions. Multi-Channel Networks were created to provide the professional content creators on YouTube with services for getting the most out of their YouTube presence and support brand growth. In exchange for its services, the MCN typically takes a percentage of the channel owner’s Google AdSense revenue earned from YouTube. MCN services can include, but are not limited to, audience development, funding, cross promotion, and digital rights management.

Click here to download.

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OneScreen to Speak on Monetization of the Online Network Panel at Variety Entertainment & Technology Summit

October 21, 2013 – Ritz Carlton Hotel, Marina del Rey, CA

OneScreen CEO Atul Patel is proud to be presenting alongside Yahoo!’s Erin McPherson and VEVO’s Adam Smith, among others, in a panel titled “Monetization of the Online Network – Who’s Getting it Right?” at the Variety Entertainment & Technology Summit on October 21st. This event brings together the industry’s most influential leaders to provide in-depth discussions and networking, focusing on the top business issues impacting technology and entertainment today.

Be sure to visit OneScreen’s booth outside of Salon 1!

Monetization of the Online Network – Who’s Getting it Right? 12 NOON – 12:45 PM

Multi-channel online networks and large digital brands have built up massive viewing numbers and eye the same advertising dollars that TV channels get for comparable audiences. How are they working with major platform partner YouTube to grow their business? How are advertisers reacting to splashy Digital Upfront presentations courting their business? What is the value of audiences watching across screens and devices? Top MCNs, digital content powerhouses, advertising partners and their technology partners will debate the best way to advance their business.

Moderated by Brent Weinstein, Head of Digital Media, UTA Jonathan Wilner, VP Product, Ooyala Atul Patel, CEO, OneScreen Jim Louderback, CEO, Discovery Digital Networks Erin McPherson, VP and Head of Video, Yahoo! Adam Smith, VP, West Coast and National Entertainment Sales, VEVO Steve Chester, VP Film, Akamai

Visit Variety Entertainment and Technology Summit for more info.

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Will the Real Technologists Please Stand Up?

[photo courtesy of AdMonsters]

I recently participated in a panel at AdMonster’s OPS TV discussing the future of cross platform measurement with Nielsen, TubeMogul, and Magna Global. We covered a lot of ground during our conversation, from addressing how to get digital measurement out of the toddler years to the need for content becoming a part of every ad conversation. However, there was one particularly interesting side topic that I would have loved to spend more time on. Janice Finkel-Greene from Magna Global, a division of Interpublic Group (IPG) that manages forecasts, insights and negotiations, said something very important. Her statement was effectively that this industry is driven by salespeople and desperately in need of more technologists.  

Read the rest of OneScreen's recap of AdMonster’s OPS TV panel on AdMonsters.

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Crossing the Line with Chromeless

There are a number of companies opting for YouTube’s “Chromeless player” because of the customization it offers, such as the ability to turn on and off YouTube’s standard video controls and customize player skins to their brand. However, there seems to be an industry-wide misconception that Chromeless allows for much more than this. I’ve seen a number of examples of publishers ignoring Google’s TOS and brand guidelines by manipulating the player to monetize outside of AdSense. NBD, right? However, according to YouTube’s terms of service, YouTube’s ads, analytics, and watermark must remain in the Chromeless player.

You can read the rest of OneScreen's blog here.

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Video Ads: Context and Relevance Go Hand-in-Hand

By Michelle Rivera, Marketing Coordinator at OneScreen

Too often, audiences are viewing video ads where the context has clearly not been taken into consideration. I can’t begin to recall how many times I’ve had to endure a pre-roll that had nothing to do with the video I was watching and even seemed inappropriate to the context (e.g., a pre-roll for an investment firm before a news segment about a child abduction case). Not only are these types of experiences alienating, but they are also a serious waste of money for advertisers and may even taint a publisher’s image. Janrain’s 2013 Online Personal Experience study showed that 74% of audiences get frustrated with sites that advertise content that has nothing to do with their interests or the content they’re watching. Ad context appropriateness needs to become a part of every advertising conversation and a part of the technologies we provide to advertisers and publishers so we can better serve the audience.

Will Richmond from VideoNuze hit the nail on the head in his article when he said “… as viewers see/notice ads that aren't relevant to them, they'll learn to ignore and view these ads as an intrusion on their experience.” However, when ads are relevant, they hold a lot of benefit not only for the audience but also for the advertiser and publisher. In fact, Yahoo! published a study that found that contextually relevant ads draw viewer attention faster and evoked stronger emotional responses than non-relevant ads. Ads that are more targeted and relevant have a higher chance of being engaged with, and they’ll generate more revenue for the publisher. ChoiceStream released its 2012 Study of Consumer Opinions on Audience Targeting & Relevant Offers, which found consumers are more likely to engage with online and mobile outlets that cater to their interests with relevant ads, but a huge challenge for advertisers is accurately targeting audiences in the appropriate context.

You can read the rest of OneScreen's blog post here. 

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VIDEO SHOULD BE THE NEW SHOWROOM

by Elizabeth Fairchild, Director of Marketing at OneScreen

My family was recently in the market for a new washer and dryer set, so I headed to my friendly Lowes.com to do some research. With one click of in-stock appliances, I was provided a long list of washers and dryers available at my nearby Lowe’s. There was only one problem with the experience – there weren’t any videos. I could see a few stock photos of the appliances, read lengthy product descriptions, and even see user reviews, but to actually see the appliances in action, I needed to visit the store. Before pulling out my keys, I decided to check out Lowe’s competitor Home Depot. I was offered a very similar experience, but this time when I clicked on photos of the Samsung High Efficiency Washer, I had the choice of watching videos, which included a detailed overview of the washer’s features. I could quickly narrow down a list of top picks before even visiting the store. In an era where most shoppers browse, research, and pay for products online, why aren’t more retailers taking advantage of digital showrooms?

You can read the rest of OneScreen's blog here.

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THE RESPONSIVE AD NETWORK – DO WE NEED IT?

Responsive design has definitely trumped native advertising as the industry buzzword (couldn't have happened sooner if you ask me). But before we go too far down this road, I think we really need to check if we’re headed in the right direction.

What is Responsive Design?

Responsive Design is a new method of creating web pages that support multiple screen sizes and automatically optimize content to fit the user’s viewing environment, without requiring the site owner to create a separate mobile version of the content. Responsive web pages are fluid, organized, and user-friendly across every device. All the content on the website (text, images, and videos) is structured to dynamically adapt to smaller screens (smartphones, tablets) or larger screens (desktop, widescreen TVs) without losing the integrity of the overall design or layout of the website. Of course, native experiences still have value, but maybe when it comes to web businesses, native should be reserved for applications instead of websites (e.g., Facebook).

Read the rest of OneScreen's blog here. 

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TECH INSIGHTS: So, You've Built A Web Application? Now How Do You Scale?

Editor’s Note: Tech Insights is a new series written to correspond with OneScreen’s Tech Nights. Tech Insights is written by members of our technology team to share their knowledge and experience in coding projects, application development, and infrastructure. If you like this blog post, be sure to join us at Tech Nights. This month, we'll be learning how to develop cross-device applications on the web.

Have a topic you’re interested in learning about? Send a tip to [email protected].

By Nirmit Patel, Director of Platform Applications at OneScreen | LinkedIn

As students of web application development, we are taught to write applications that accomplish one or many tasks. Tasks can be as simple as calculating the average of 1M integers and as complicated as finding the most optimal path on a weighted directed graph, but besides input and output requirements, we don’t receive additional instructions on what our web applications need to do. If only the real world were this simple. In reality, it’s the demand of our web application that drives the requirements of our application.

The rise of internet users (By 2017, Cisco predicts there will be about 3.6 billion Internet users—more than 48% of the world's projected population) has placed more pressure on services like YouTube, Twitter, Facebook to be able to serve a massive number of users. If you hope to compete with the infrastructures of such services, it is imperative that your application maximizes throughput while handling parallel requests, AKA concurrency.

You can read the rest of the OneScreen Tech Blog post here.

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Is Big Media Coming Around to OTT?

By Michelle Rivera, Marketing Coordinator at OneScreen

Last week, it was announced that Sony and Viacom reached a tentative deal to stream Viacom’s popular cable channels on an over-the-top TV service that Sony is creating – we’re talking MTV, Nickelodeon, Comedy Central, Showtime, and Spike TV, among others. It has also been reported that Sony contacted other giants, such as Walt Disney Company and Time Warner to provide content for the service. Does this mean that traditional channel owners are finally coming around with sharing OTT outside of their arrangements with cable, satellite, and phone companies?

This would be the first deal of its kind between a major programmer and any of the major technology companies to provide live television through an OTT service and would add a new layer of competition to pay-TV providers. Can you imagine having the ability to stream your favorite cable shows live and enjoy on-demand programming over the internet? Netflix, Hulu, and Amazon Prime have solidly paved the way for streaming content online, but this model would be a monumental first step toward making pay-TV content more accessible online, and likely welcomed with open arms by viewers who feel limited to their pay-TV menu, or don’t pay for cable in the first place.

You can read the rest of OneScreen's blog here.

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OneScreen Ranks No. 321 On 2013 Inc. 500, with Three-Year Sales Growth of 1,344

Inc. Magazine Unveils Inc. 500 List of America’s Fastest-Growing Private Companies

IRVINE, California—Inc. magazine ranked online video technology and solutions provider OneScreen No. 321 on its 32nd annual Inc. 500|5000 list of the nation's fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs. OneScreen is among a host of tech companies respected for their game-changing innovations leading to industry growth: Microsoft, Fuhu, Intuit, McAfee Institute, BlueKai, AdRoll, Oracle, and many others.

“Not only is it an honor for OneScreen to make Inc.’s Fastest-Growing Private Companies list for the third consecutive year, but our promotion to a 500 company is a testament to the real need we are fulfilling in the industry,” said OneScreen CEO Atul Patel. “This recognition would not be possible without the continued commitment of our team and partners, who are driving innovation forward so audiences can watch video anywhere, anytime. We’re excited to see where we’ll be innovating even months down the road.”

OneScreen’s reported revenue surged to $15.8 million in 2012, compared with $1.1 million in 2009. OneScreen’s other distinctions from this year’s Inc. 500 |5000 include a three-year sales growth of 1,344%, the ranking of No. 27 in the Top 100 Software Companies, No. 60 in the Top 100 California Companies, and No. 31 in the Top Companies in the Los Angeles Metro Area.

The 2013 Inc. 500 was unveiled in the September issue of Inc. and is the most competitive crop in the list’s history. To even be considered, companies had to have achieved a staggering minimum of 918.59% in sales growth. The Inc. 500’s aggregate revenue is $14.1 billion, with a median three-year growth of 1739%. The companies on this year's Inc. 500 employ more than 52,100 people and generated over 44,912 jobs in the past three years. Complete results of the Inc. 500|5000 can be found at http://www.inc.com.

"Not all the companies in the Inc. 500 | 5000 are in glamorous industries, but in their fields they are as famous as household name companies simply by virtue of being great at what they do. They are the hidden champions of job growth and innovation, the real muscle of the American economy,” says Inc. magazine Editor Eric Schurenberg.

Methodology

The 2013 Inc. 500|5000 is ranked according to percentage revenue growth when comparing 2009 to 2012. To qualify, companies must have been founded and generating revenue by March 31, 2009 and had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2012. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2009 is $100,000; the minimum for 2012 is $2 million. They represent the top tier of the Inc. 5000, which can be found at www.inc.com/500.

About OneScreen

OneScreen® is a technology and solutions provider that offers publishers, producers, and advertisers a comprehensive platform to streamline the business of video. OneScreen's offerings are empowering the video industry to better leverage growing online audiences who are watching video everywhere. For more information, visit www.onescreen.com.

About Inc.

Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today. For more information, visit www.inc.com.