This one is admittedly older, but I've been meaning to comment on this for a while now. Unfortunately I wasn't able to capture the image in real time that I wanted, but you'll understand why based on my grievance posting this.
I believe this is a great piece of creative. It's simple and evocative. And the imagery is just whacky enough to force you to take a closer look.
Where I have a problem is seeing this ad plastered across an NJ Transit bus. Is it really that logical to put an ad promoting SAFE DRIVING in a place where it will be seen by DRIVERS on a HIGHWAY!? It's like the creatives were told to promote safe driving, and the media people were told to promote rubber necking and tailgating. You can understand I wasn't able to grab the picture while sailing up the New Jersey Turnpike.