Sep 24, 2019
Criteo, MoPub partner to scale in-app native ads on mobile
Criteo, MoPub partner to scale in-app native ads on mobile
Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, announced strong results following the launch of in-app native ads with MoPub, the Twitter-owned mobile monetization platform.
By launching this engaging ad format, which sees 4X higher clickthrough rates than banner ads, total conversions for Criteo advertisers on MoPub inventory increased 90% from Q2 2018 to Q2 2019. In…
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