#indexical function

[karanokami-blog]

This is the back of the battery package design, and there is a scissor and some cross lines. The designer trying to tell the consumer use the scissor to cut the package when they trying to open it. The indexical function always work by combine the meaning of the design with the thought of the consumer, for this one the consumer will know that they need to cut to open it when they see the scissor. 

[mingzhzz-blog]

Indexical function: This is the package of chicken soup base mix, and I want to use this one to explain how the indexical function works in our really life design (why am I using so many food package :)  ?) Indexical function works by connected the design with the thoughts inside of the consumer, for this one, there is a chick who wear like a chef, and lived in the farm with so many green grass. It will infer that this soup base mix is chicken flavor and organic because of the green farm.