#influencer fraud

[zsoltzsemba]

You Are Not Scrolling Through Reality https://wp.me/p84YjG-aJf #SocialMediaFacts #FakeNews #InfluencerFraud #BotAccounts #Misinformation #DigitalTrust #ZsoltZsemba #SocialMediaReality #FakeFollowers #OnlineFraud #ContentMarketing #RealTalk

You Are Not Scrolling Through Reality.

[digital-influence]

Instagram is clamping down on influencers with fake followers – but is it enough?

Following a call from Unilever at the start of the year to “rebuild trust in influencer marketing,” Instagram has detailed plans to clamp down on all third-party apps that help creators attain “inauthentic” followers.

There’s a host of apps and plugins on the market that lure Instagram influencers with the promise of a bigger number next to that ‘following’ indicator, as well as greater engagement on their feed — all things that make creators a more attractive buy for brands.

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[digital-influence]

Smoothing the curve; why influencer fraud is far from over

“The key to improving the situation is three-fold: cleaning up the influencer ecosystem by removing misleading engagement; making brands and influencers more aware of the use of dishonest practices; and improving transparency from social platforms to help brands measure impact. We need to take urgent action now to rebuild trust before it’s gone forever.”

No sooner had those words left Keith Weed’s mouth, back in June, than you could hear the cries of anguish in offices up and down the land as bigwig marketing chiefs, at brands and agencies alike, threw down their copy of Campaign Magazine and asked everyone and anyone just what they were doing about this new thing called influencer fraud.

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[digital-influence]

A really inconvenient truth: or why (almost) everyone wants to ignore the issue of fraud in influencer marketing

In every industry, a lot of the trends that’ll make the headlines tomorrow are already in full-swing beneath the surface today. Trends seem to have a lag affect on business; which is odd, because businesses always seem to want to correlate recent success with recent performance, rather than looking at what they did in the past to explain the present - and what they’re doing in the present to explain the future.

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[digital-influence]

Influencer fraud - and how the natural order of things should kill it for good

I was sat yesterday in a meeting at the Advertising Standards Authority (name drop!) with Kat Molesworth, Lydia Millen, Jen Thorne, Mark Dandy, and others (serious name drops!!), discussing all things ad declaration.

Well, actually I say ‘discussing’; but, as Kat pointed out, I was quiet during the main conversation - and for anyone who knows me, that’ll be a shock.

My silence was partly due to starting a new job (PLUG - over at ShopStyle Collective) - so I don’t quite feel I’m in a position to shoot my mouth off just yet - and partly because (for once) I actually thought my opinion mattered far less than the others in the room. Best let them have chance to talk. (read more...)