Influencer marketing; the fad that isnāt
Thereās a couple of questions that are always asked, without fail, in every interview, article, panel talk, podcast, or whatever else on influencer marketing. Is influencer marketing a fad? And, when will the influencer marketing bubble burst?
The expected / desired answer to these questions is almost always āyesā and āsoonā - which is funny, as many of the publications posing these questions have (and still do) run a near endless number of pieces which talk up the ācloudless sky of influencer marketingā and describe a stampede of brands, tripping over each other to throw as much money as they can into this soon-to-rule-supreme industry.Ā
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