❌𝘽𝙍𝙀𝘼𝙆𝙄𝙉𝙂 𝘾𝙊𝙑𝙄𝘿-19 𝙎𝙊𝘾𝙄𝘼𝙇 𝙈𝙀𝘿𝙄𝘼 𝙎𝙏𝘼𝙏𝙄𝙎𝙏𝙄𝘾𝙎 👇🏻 ⠀ 🌎Global #influencer posts have declined significantly, in line with reduced marketing budgets due to the COVID-19 crisis, despite a #socialmedia boom, according to new research. ⠀ 📈The report, from #influencermarketinghub and #socialmediamarketingagency Socialbakers, found that UK posts using #influencersearch and #influencerwanted posts were down 35% versus last quarter. However, social media usage has risen 13% on Friday nights and 15% on Saturday nights. ⠀ Key findings include: 🔸 #Influencermarketingcampaign ad posts dropped significantly: in the UK, the number of #influenceruk posts using ad showed a decline of 35% vs. last quarter, likely due to marketing budget cuts ⠀ 🔸 The UK still flocks to Facebook: Instagram is still the platform for engagement, but while their global audience is 28% greater than Facebook, but in the UK they are on par – interactions on Instagram are 16x higher globally, but only 7x higher in the UK ⠀ 🔸 Social usage skyrockets: In March, Europeans spent more time on Facebook every waking hour than previous months, with peaks increasing 13% on Friday nights and 15% on Saturday nights ⠀ ✅The report shows an increase in audience engagement with influencers who post content on #bloggerplatform that reflects a relatable ‘human touch’ #brandcampaign, as opposed to aspirational or overly curated content. ⠀ ❗️The report also shows a significant increase in the amount of time people are spending online during the global pandemic, and a decline in advertising cost-per-click (CPC) in regions affected by COVID-19. ⠀ 🚷With the practice of social distancing amid the global pandemic, people are spending more time online. ⠀ #f2finfluencers #blogginglife #bloggerofinstagram #influencermarketingstatistics #marketingstatistics (at Brussels, Belgium) https://www.instagram.com/p/B_5ERxunmM8/?igshid=djgzgkx48qp6