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Direct mail marketing has been around for over a century. However, for many new entrants in the business world, this mode of promotion is relatively unfamiliar particularly in comparison to online means of marketing. How does mailing list work? What is the role of mailing list broker? Many people still don’t know the answer to …
There is a shortened version of this show here: http://youtu.be/jrkmsAusG3w The time stamps go with this version. There is more information in the left details, but here's the recap: Some highlights include: 02:59 How local search has evolved by +Mike Blumenthal 04:38 Google Plus is an advertising environment, Maps is a directory environment 04:52 Mike talks about the bus ride to the current search results method. 06:50 +Stephan Hovnanian asks what businesses need to feed Google, as far as correct information. 07:45 Top data providers: #infousa , #localeze and #acxiom 09:00 Several ways to influence the data and results 09:40 NAP: Name, Address, Phone Number - must be consistent EVERYWHERE - not just Google. 11:00 Start with a NAP Audit to verify they have your right location and info. 12:20 step 2: Go to maps sites: #navtech #teleatlas and #openstreetmap to see how your business address resolves. 13:15 do the same on Google maps. If they can't find you, you can't close the sale! 15:50 +Chad Russell comment about citations. 17:15 Local prominence - such as the Chamber of Commerce. 18:15 Don't forget about local business guides and listing sites. 20:00 The coveted 7 Pins on page one of Google search an the map to the right. 22:40 - A fabulous profile image is critical. 23:35 Q from +Jennifer Mortensen Do reviews factor into rankings? 5+ reviews will give you a ranking bump. 25:30 Google will use driving directions for results if there are no reviews to consider. 26:00 How frequently do people post reviews for local businesses? 56% of 1000 surveyed in US said NEVER, 22% less than once per year. 27:54 Phone numbers are the KEY GLUE that hold a data cluster together. 29:00 If Google calls you to confirm your business, you'd better be answering it with the name you have in your listing and not a variation! 31:30 Comment from +Linda Buquet regarding location prominence and centroid - how it's changed over the years. 33:20 Q from +Christopher Vogelmann - Does the Twitterverse affect our search rankings. Jump to here to find out. 35:44 - +Susan Finch says the best advice she can give a business, "Be BETTER at what you do! Be the best." that's how you affect rankings, reviews and more. 37:00 plug for Mike's service, http://getfivestars.com Here's our PDF checklist gift to you: http://bit.ly/finchshovi2d See our previous show: http://bit.ly/finchshovi1yt with +MaAnna Stephenson about Webmaster Transitions (there is a gift from that show, too) http://click-to-read-mo.re/p/7Wwq/536a83be
16. bAds pt.6 "Salesgenie Pandas"
I really don't want to talk about bad ads anymore. I feel I've exhausted my creativity for describing these mini horror-shows. But I said it would be a six-part series, so alas, I must oblige.
Salesgenie went full-racist on this one. Pandas in a bamboo furniture store with stereotypical Chinese accents. There isn't a second during this ad where I wasn't cringing.
This ad was made for the 2008 Super Bowl; a time in which companies were starting to make horrible TV spots on purpose to grab attention (GoDaddy, I'm looking at you). Salesgenie obviously went with the trend, somehow conjuring up this masterpiece.
It turns out Vin Gupta, Chief Executive of InfoUSA, the company that owns Salesgenie, pulled the ad off the airwaves because of its racial insensitivity. It's a good thing, too because I can't remember an ad that was this bad.
From a brand perspective, It seems like this trend actually succeeded by increasing brand awareness. Everyone knows of GoDaddy because of their horrible ads, and according to Gupta, Salesgenie site visits went up after this ad hit the air. So, there's now more proof that it pays to be stupid (Cue Jon Hamm).
Thank goodness that's over.
