#initialsjz

[initialsjz]

Research & Omnigraffle: Inseparable Sidekicks, XO!

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Business Models Canvas: A one pager that can gain more alignment and force than a 90-page business plan. A visually interesting one pager that is read more than many lines of text.

Your Value or Elevator Pitch is the most challenging. It is the value to the user, stated in terms of a problem your product is solving for the user.

Then, Customer Relations might not refer to what you think. Does your product act like a personal assistant to the user [Consultants]? Or does your product offer value by asking the user to be more self service [Ikea]?

Last, Customer Segments is interesting. Is your product mass market or does it target a niche market? Only segment customers if some of them behave differently than others, and you have to talk to them differently [new users v brand advocates v lapsed users].

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User Experience Design : Fandango Concerts

Prototype link: http://bit.ly/19KI1PK

Slideshare link: http://slidesha.re/15Ahj0C

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Project Description: The “Concert” feature on the Fandango mobile app makes it easier and faster for music devotees to buy tickets on the go. “Fandango Concert” offers ticket price comparison, options to easily transfer mobile tickets to friends, and the ability to resell tickets before an event.

Challenge: To add a Concert Feature to the pre-existing Fandango Moblie App, with features that outclasses efforts from competitors.

Solution: A minimalist implementation that saves the tickets purchased directly onto the users photo gallery, passbook, and the Fandango Ticket Archive. It also compares ticket prices with Stubhub and TicketMaster to reveal the best deals. It lets the user browse friends favorited concerts, and make their own lists of favorite concerts.

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We interviewed people who buy both movie and concert tickets for themselves and others, and who are active on social media platforms. Post-its helped our team to bucket user needs into three key personas. We created task specific scenarios to better understand the processes and requirements users expected of a mobile ticketing app prototype.

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We designed and tested our prototype based on these findings. These are four key screens illustrating the ease of our purchase process flow. Usability testing helped iterate, reducing repetition and confusion. We optimized for simplicity.

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Team: @initialsjz, Sophie Laffont, Kelly Kai

*This is a student project, Fandango is in no way associated with this project.

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Nigel Warren speaks about UX catastrophes & collaborations

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Field trip to Tumblr. UX generalists work with all teams and edit out extraneous ideas that bog down, get rid of the boring oats. On-boarding is where we’ve looked at analytics over and over because we want to keep the users who blog everyday v new users starting to follow pages. Sometimes you nix the log out that looks like ass even if analytics are great. Iterations are every week. We design for ourselves. Designers here have a bite sized, elegant, cool dad, idiosyncratic content aesthetic. We’ve also limited trolls with re-blogging instead of commenting. Though we offer anonymity to get you into your weird thing. —Zack

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Steve Blank talks at AlleyNYC about pivoting all the time, instead of when firing your sales director

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Slate redesign collapses navigation

Etsy outcry on slate redesign, another voice in the choir? case study here:

Q: Hi, David. You were the man running point on this massive redesign for Slate. Editor David Plotz published a general introduction to our new look for readers, but I wanted to grill you a bit further about the nitty-gritty of what we changed, why, and how your team pulled...

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Happy hour! Coders, past UX students, convos about terraform furniture ;).