User Experience Design : Fandango Concerts
Prototype link: http://bit.ly/19KI1PK
Slideshare link: http://slidesha.re/15Ahj0C
Project Description: The “Concert” feature on the Fandango mobile app makes it easier and faster for music devotees to buy tickets on the go. “Fandango Concert” offers ticket price comparison, options to easily transfer mobile tickets to friends, and the ability to resell tickets before an event.
Challenge: To add a Concert Feature to the pre-existing Fandango Moblie App, with features that outclasses efforts from competitors.
Solution: A minimalist implementation that saves the tickets purchased directly onto the users photo gallery, passbook, and the Fandango Ticket Archive. It also compares ticket prices with Stubhub and TicketMaster to reveal the best deals. It lets the user browse friends favorited concerts, and make their own lists of favorite concerts.
We interviewed people who buy both movie and concert tickets for themselves and others, and who are active on social media platforms. Post-its helped our team to bucket user needs into three key personas. We created task specific scenarios to better understand the processes and requirements users expected of a mobile ticketing app prototype.
We designed and tested our prototype based on these findings. These are four key screens illustrating the ease of our purchase process flow. Usability testing helped iterate, reducing repetition and confusion. We optimized for simplicity.
Team: @initialsjz, Sophie Laffont, Kelly Kai
*This is a student project, Fandango is in no way associated with this project.
tangentwithtanner
jacobvanloon
andulkaphoto
2087
pixelskylines
origamiaround
