Okay, what the FUCK is Inklore?
My ULO pals and I have been deliberating on this one since it was announced. "Inklore", the brand new imprint from Random House Worlds - which is, in and of itself, an imprint of Penguin Random House - and Rachel Smythe Presents, an in-house program of sorts that's dedicated to graphic novels, specifically those that "tell updated, romantic versions of classic stories and mythologies, and caters to readers looking for bingeable, relationship-driven stories with a distinct visual voice."
Basically it's exactly how it sounds - they're creating an imprint for works like Lore Olympus, and using Rachel as the leading lady.
But let's dig a little deeper. Because the more I searched on Inklore, Rachel Smythe Presents, and Random House Worlds, the more it started to paint a picture of what's really going on here.
INKLORE
I talked about this in my recent analysis of LO's pacing problems, but Inklore launching in Spring 2024 conveniently lines up with what would seem like a reasonable end point for LO. Rachel's always lined up LO's episodes with real life dates and holidays - even when it's been at her comic's own expense - and while we've kept our minds open to the possibility that it could end later than Spring, there's no denying at this point that LO itself is dragging itself out, which gives me stronger reason to believe it's just trying to make it to March, specifically March 20th, which is the first day of Spring in the northern hemisphere. Because of this, our best predictions right now is that LO's series finale will either release on FP or unlock for free readers on either the 16th or 23rd of March (if it unlocks for free on either of those dates, that means we can expect the series to end behind the FP paywall on either April 6th or 13th, assuming they're aren't any more hiatuses, but at this point I doubt there will be.)
Moving on, let's look at the actual Inklore site-
Already you can get the vibe of what kind of work they're looking for through their imprint. This is for people like Rachel. Now, I'm definitely not going to rag on anyone's tastes, I myself am a weeb of epic proportions, but considering you're about to see what's really the highlight of this site, you'll get what I mean when I say this isn't for people like Rachel, this is for people like Rachel. Specifically Rachel.
RACHEL SMYTHE PRESENTS
Inklore seems to be just an imprint specifically for Rachel Smythe Presents, with a couple extra series tacked on to give off the impression of it being more credible than it is. It means the whole site can be dedicated to it, rather than having it shoved in haphazardly alongside Penguin Random House's other works. You'll see what I mean in a second, but let's magnify those questions real quick, shall we?
As soon as I saw the "we are not accepting unsolicited pitches for Rachel Smythe Presents", it dawned on me that Rachel's own fans don't know how imprints work. Why do I say that? Look no further than the comment sections on her announcement posts for RSP (which I'm abbreviating, but I assure you, it stands for "Rachel Sex Party"- /j)
Of course, there are plenty of "congratulations" comments and "please do xyz myth", in which case, please, don't let her touch more myths I beg you-
But then there are also the odd comments of people asking how to get involved themselves. People who are just, by all accounts, regular people on the Internet.
But wait, how do you get involved? Thankfully there's a handy URL in that FAQ telling us how.
And holy shit, it's hilarious.
Guys, it's so easy to get into Rachel Smythe Presents! All you have to do is finish a manuscript, find an agent who's willing to work with a new unpublished author (and hope that they're not a scammer), get your manuscript prepared for publishing and submitted to editors, and then hopefully land a book deal! Wasn't that so easy?? Thanks for demystifying the process, Penguin Random House!
Listen, okay, there's something to be said about how difficult it is to navigate the publishing world. While some of those difficulties are for good reason - to ensure that not just any piece of crap thrown on paper can get published - many more are rooted in privilege, racial gatekeeping, and sexism. It is still an industry being run by a lot of nasty old fucks who take full advantage of people desperate enough to get their book published.
All that aside, it's kind of hilarious - in a sad kind of way - to see fans of this comic assume that this project and its opportunities were ever made for them. It wasn't. It wasn't made for the Canvas creators, it wasn't made for the Wattpad writers, it wasn't made for the people who work in the medium that Rachel started out in to get where she is today. It was made for the people who are already 3 of the 4 steps into Penguin Random House's "helpful" guide on publishing. It was made for the Cait Corrains and the wannabe Rick Riordans.
At best, Inklore is simply a home that's been manufactured for Lore Olympus after it's done on Webtoons. It may remain on the WT platform forever - or maybe not - but Inklore gives it a way to be seen and acknowledged outside of its niche. Because, despite Webtoons attempting to make Lore Olympus a global phenomenon, it really hasn't sold well in other countries, especially those where it was translated which people from those countries have stated it's not translated well at all.
It goes to show that much of LO's claim to fame was manufactured within North America by Webtoons itself, and Inklore is just another one of those manufactured attempts.
Still don't believe me? Still think I'm wearing too much tinfoil?
There are still only two series that Inklore has to show for itself - and remember, it launches in two months - and of course the ones leading that charge are every single volume of LO, even the ones that aren't "new and upcoming" anymore.
And then there's their Instagram, which is just more of the same-
(wonder if they ever found a Marketing Manager? Not exactly the role you want to be left empty leading up to a launch, oop-)
But wait, doesn't that site layout look a little... off? Almost cheap, maybe? Am I being too harsh-
Oop, nope, it's the exact same template used for the LoreOlympusBooks.com website.
Wait a minute, what about the imprint that Inklore is attached to? Random House Worlds?
RANDOM HOUSE WORLDS
... Uhhuh. I'm not entirely convinced that Lore Olympus is in any way on the same level as fucking Star Wars but to the average onlooker, this would make Lore Olympus seem pretty big and important simply on the virtue of it sitting smack dab in the middle of a grid of massive franchises.
So I'll bite, where do these buttons go? They all lead to external sites selling books and merchandise (except for the Marvel Studios one, which hilariously doesn't have a URL attached, so that button goes nowhere LMAO)
... Oh. It's that layout again.
Not all of them have the same layout, mind you, but it seems to be the default layout for sites they just haven't buffed up yet. It would explain why the Star Wars and D&D sites are a lot more robust in their designs, while others just link back to Penguin Random House:
Now the Minecraft one does look better at first glance, but it's still just the same template as the LO site, with a slightly different layout, but working off the same design philosophy, like they just spent a few extra hours dragging things around and spiffying them up in a site editor.
So it seems a lot of the default sites are working off the same CSS stylesheets, which doesn't exactly look good for LO and Inklore's online identity.
But hey, it's gotta mean something that LO is sitting alongside such franchises as Star Wars, Marvel, Magic the Gathering, and Minecraft, right? These are some of the biggest franchises on the planet, and while LO does make a lot of money, it's still nowhere near the billions that these franchises generate every single year.
And that's what I would be saying, if I hadn't noticed the specific products that Random House Worlds was selling - all easily churned out merch, from cookbooks to spin-off titles, which aren't exactly the main draw for these franchises, simply stocking stuffers or otherwise fun gimmicks to try out.
(I actually own the Dungeons and Dragons tarot deck. It's shit. They don't actually tell you the suit of the cards, JUST the numbers, so you have to flip through the book and match up the pictures on the cards with the pictures in the book just to figure out if it's Cups, Pentacles, Wands, or Swords, which I'm sure you can figure out, if you're a tarot reader, is very inconvenient and doesn't make for a good card reading experience)
Point is, Random House Worlds seems to mostly be an imprint dedicated solely to the cheaper products and books they can make to pump up a franchise's merch count. Even the Critical Role site doesn't offer the campaign books, those are published by their own personal imprint Darrington Press and are offered on their main - and much better designed - site:
Instead it's selling printed versions of interviews and... mad libs.
Not made or even really endorsed by the Critical Role cast, because if they were, they'd be on the main site, where the good shit is.
Random House Worlds is, at least judging off what I've found here, the "trick the parents into buying it" imprint. It's simply there for parents to see, go "my kid watches / plays that!" and then buy a Beholder puzzle which their kid will undoubtedly start and then never finish and eventually throw out half-finished after all the pieces have been lost. It's the cheap merch money generating machine, with works written by people who were simply paid to write it, and not people actually involved in the larger franchises.
And this is the imprint that Inklore and Rachel Smythe Presents is going to be an extension of.
At best, Inklore will likely just be a home for Rachel's work post-Webtoons, with maybe the odd success outside of it. At worst, it comes across as nothing more than an ego project, another artificial attempt to place Rachel and LO on the same playing field as Marvel, Minecraft, Star Wars, and Dungeons & Dragons through the only means that they can - an imprint that specializes in off-brand books, which they're truly counting on people just seeing the logos and going "wow those are big franchises!" and associating LO with that status simply by affiliation - without it having anywhere near the actual level of prestige, household influence, or brand recognition.
Its readership is dying out, its stats dropping, and worst of all, the vast majority of people - of which its a very small amount - who have heard about LO without being a Webtoons user themselves have heard how infamous it is in its bad writing and poor art direction.
It has nowhere to go but down, and if you were hoping to be a part of Rachel Smythe Presents, then all I can suggest to you is to go through the very simple process of finishing your manuscript, finding an agent, finding an editor, and then (hopefully) landing a book deal with the 'esteemed' Inklore.
Good luck! ヽ(・∀・)ﾉ