Mar 1, 2015
On how Samsung won the smartphone war, then suddenly lost it
“I think it’s always dangerous when you don’t know why you've won. One of the reasons Samsung succeeded is they pivoted in ways Nokia and others didn’t. They were able to leverage everything they already had, but weren’t able to sustain it because there wasn’t anything special about their phones. Samsung got crushed on the high end by Apple and the low end by Xiaomi in China. At the end of the day, there’s nothing to differentiate a Samsung phone, so they’ll have to compete on price.”
Ben Thomspon