#innovid

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Roku is Developing Ad Measurement Tools That Will Soon Run across All of OTT

Roku recently announced that it is developing an ad measurement tools that will soon run across all of OTT. The video streaming company is doing this to bolster its ad measurement offering. To create these measurement tools that will run across all of OTT, the video streaming company is working with Innovid.

Roku is Developing Ad Measurement Tools That Will Soon Run across All of OTT

To create these tools Roku and Innovid are pooling their datasets together. They want to provide advertisers with a single campaign report across and over-the-top (OTT) and traditional TV. For the creation of the tool, Roku plans to match its automatic content recognition (ACR) data, which captures what a user is watching, with Innovid’s connected TV (CTV) data to measure daily reach, frequency and demographics. Roku is not sharing a lot of information about the tool and the expansion plan for the tool. But they have said that it should help advertisers understand audience overlap in the fragmented TV space. Right now only a few of the Roku and Innovid’s clients are testing this product. Verizon is one of the few clients testing the product. According to the video streaming company, the tool will soon expand beyond its platform to include all of OTT.

Roku Speaks on the Tool

Alison Levin, vice-president of ad sales and strategy of the video streaming company spoke about the“tool. She stated that they are excited to partner with Innovid. She stated that “this is the first time buyers and Innovid clients will get a fully transparent view across all devices in the living room, into the reach and frequency across media buys directly from Roku and buys through publishers that run on Roku”. The video streaming site has started to dabble into helping advertiser optimize their media spend. Recently they partnered with Adobe to address the challenge of frequency capping across OTT.  They now also offer Activation Insights, a media planning tool that helps advertisers understand users’ TV consumption habits. All these tools for advertisers they are developing may be as a result of the competition that’s heating up among streaming services. Seeing as Apple and Disney’s sites are set to launch in November.   Read the full article

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Innovid acquires Taykey to provide more data to video advertisers Video advertising company Innovid has acquired another advertising startup, Taykey. We’ve written about Taykey as a tool that companies can use to target their ads based on the topics that their desired audience is interested in. Innovid says that by combining Taykey’s analysis with its own data about video engagement, it can ... Startups – TechCrunch

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Innovid acquires Taykey to provide more data to video advertisers

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Video advertising company Innovid has acquired another advertising startup, Taykey. We’ve written about Taykey as a tool that companies can use to target their ads based on the topics that their desired audience is interested in. Innovid says that by combining Taykey’s analysis with its own data about video engagement, it can show advertisers how targeting relevant content affects the…

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What Will The Future Of OTT Look Like? A Lot Like TV’s

Oscar Romero's Update: AdExchanger | "On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Tal Chalozin, co-founder and chief technology officer at Innovid. For years, some in the digital media industry have heralded the “death of TV” as an event nothing short of inevitable. For them, the steady... Continue reading » The post What Will The Future Of OTT Look Like? A Lot Like TV’s appeared first on AdExchanger.