Part 3/3 of my recap series inspired by attending INST-INT last year!
As children our imaginations run free, in awe of the world around us. Magic is rampant because, hell, we don't know anything. As we grow up and learn more about the world, the magic around us tends to wear off.
A large part of what inspired me to pursue experience design is the ability to create these magic interactions through blending physical and digital mediums. What I'm finding is people respond in various ways.
The curious majority will try to figure out how it works, to "fool the magician," while others will feel isolated by technology they don't understand. It goes right over their heads, and instead of feeling awe as intended, they're left out of the loop.
So, how do you engage the group that's left out of the loop, without revealing how the 'magic' works? After all, a true magician never reveals his trick, right?
This compelling balance between hiding the technology or revealing the seams was a theme that spanned a compelling spectrum expressed by speakers at INST-INT.
Eric Brockmeyer of Disney Research explained how Disney hides their seams with incredible precision, and embrace the magic, grounded in story. On the other end, Michael Szivos of SOFTlab embraces seams in his work, proudly exposing simple clips that hold together complex structures, and Elliot Woods of Kimchi & Chips shares his progress open source as he creates entirely new projection systems and methods.
Matt Cottam, founder of Tellart, stated simply "too much magic obscures the experience."
Stuart Wood of rAndom International said their Rain Room was assumed by some to be some sort of complex projection or hologram. Nope. It was simply a load of actual water falling in a torrential downpour.
Personally, I fall on the side of magic; strive for seamless, shadowless, the technology disappears, and you're clear to enjoy an experience without barriers.
Alex Beim of Tangible Interaction suggested his elegant solution:
Simplify an experience down to its most basic mechanics, and make people feel empowered by knowing exactly how something works.
INST-INT opened my eyes to the beauty of blatantly showing the cogs in the machine, which influenced how I approached my next project at the time, ZX Concept. Our primary focus was exploring color in a 3D space, augmented with a complimentary soundscape.
Magic v. seams aside, it all comes down to simplicity through a clear focus on one single goal.
Take a moment to assess whatever you're currently working toward, whether it's a project, product, business, career, anything... identify the single aspect you're trying to strive for and execute that one focus super well.
I'm really looking forward to INST-INT 2014.