You can’t reach Millennials if you’re not playing in their playground. Help them find you, and draw them back to you by hanging out where they do. Of course, you already have a Facebook page and a Twitter account, but do you have Instagram and Snapchat and YouTube accounts? Do you have a Vine? According to a TNS Connected Life study conducted in mid-2015, Millennials spend at least 3.1 hours a day on their mobile devices — nearly the equivalent of a full day every week — and they spend 2.3 hours a day engaged with social media. This is where your Millennial shoppers live, and at a minimum, you should have a brand presence there, but you can and should take it a step further and get really creative. Do your millennial employees have any fun Dubsmash or Musical.ly accounts to share? Connect to those employees on your corporate accounts and repost them on Instagram. Millennials want to be engaged with content that makes them laugh, helps them learn something and connects them to interesting ideas and people, and that means the content is so much more than direct promotion of your products. Be where they are, and then have fun. Keep in mind, we’ve been talking about Millennials for about a decade now, so “fun” content could be a video of how to get ready for girls’ night or fun DIY decorating ideas for a baby shower. On our own site, we’ve found that these short videos around weddings, nurseries and decorating (like this example) are popular and are engaging people at 10x the rate of static content. #millennials #marketingstrategy #businessgrowth #neweramarketing #consultancy #businesshelp #SME #snapchatgrowth #marketingtwitter #instagramdevelopment #contentisking #contentstrategy #entreprenuership (at Port Melbourne Beach)