'Value instantiation' key to luxury brands' and social responsibility -- ScienceDaily
‘Value instantiation’ key to luxury brands’ and social responsibility — ScienceDaily
Luxury brands and corporate social responsibility initiatives make for unlikely bedfellows — the former with their self-enhancement values, the latter with its ethos of self-transcendence.
Although the values of haute couture designer handbags and clean drinking water campaigns would seem to clash, “value instantiation,” which promotes the integration of disparate values, can help luxury brands…
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