New Year, New Prices! . We very rarely run a sale. We don’t do Black Friday type events. We didn’t do a Boxing Day sale and won’t be running one this January. Instead, we’re able to reduce the price of our MK1, Clarity and ALMA instrument cables while the current component stock lasts. . We believe we represent fair pricing all year round with the bespoke service we offer and huge emphasis we place on customer support, pre and post sales. All of this has to be evaluated to calculate fair prices. . As a small business our purchasing trends vary throughout the year: we don’t have the storage space or the capital to purchase vast quantities of stock and benefit from bulk pricing. As components, packaging and materials prices fluctuate, so will our retail prices. We’ll always try to keep our pricing updated to reflect this. . For now, we are able to reduce the retail price of our instrument and some patch cables until it’s time to re-stock, at which point prices will be re-evaluated. If we can keep prices down we will, if not, they will need to increase once again in order for this business to remain sustainable. . You can now find new prices for all MK1, Clarity and ALMA cables in our shop. Links in the usual place over on our bio page. . A belated happy new year to you kind folk, hope you’re all safe and well. . Cheers! Jon 💙 #handcraftedcables #braidedcables #guitarcables #instrumentcable #gitarcable #electricguitar #electricguitars #becausetone #loadedforbearaudio #builttolast #cablesdonegood #organictone #knowyourtone #customshop (at Hebden Bridge) https://www.instagram.com/loadedforbearaudio/p/CYWigfGsOtk/?utm_medium=tumblr
