Integration network and moving Mobile Internet will become key businesses opportunity
Zhang Qi
According to research of the foreign organization, the network (Internet) With moving (Mobile) Integration from 2010 to 2030 for business opportunity of maximum, various network application and be served to change until mobile network (Mobile Internet) progressively Have, one grade of application of killer that is expected by each side, can be expected to become to promote communication and telecommunication industry to get the key factor developed rapidly in the following 10 years.
Observe user's market of global wireless broadband, will be up to 2 billion to the number of people of use of 2010 network, the number of people of broadband use in 2015 will be up to 1 billion, the number of people of mobile network use in 2030 will reach 5 billion. And from users (subscriber) And the apparatus (devices) The development trend of the market is observed, it is expected that moved (Mobile) until 2015 Network user can two times as much as that of Internet (internet) Broadband (Broadband) that users, ten are times as much as that of Users. Network and move after the integration, image transmission, download of music and game will become three key application which consumers want most.
Reveal from consumer's survey of moving and employing, the application that consumers want most is an individualized video transmission function (Personal Video Streaming) ,It is estimated that will use the flowrate demand to increase by 7 times until 2010, regard 18 to 34 years old ethnicity as and move and employ the main target served. Wireless outdoors to surf the Net with broadband to reveal in the investigation, the user of the working demand is in order to amuse 2.5 times of the demand user's.
The wireless broadband of future innovates and should offer the content (User-Generated Content to user with three major keys, UGC) With the combination of Web 2.0 websites, community (Community) Popularize and individualize (Personalization) Serve or use function design. For example after using the mobile phone to take pictures, can upload photos shot to the clan dose or personal website directly via wireless broadband at once, or send and propagate interlinkage in real time through short information of cell phone, E-mail, can watch the image or message broadcast directly through the mobile phone. It is expected 3G innovation in wireless broadband is employed in the future and the successful proportion of commercialization, will all be higher than the integration application of WiFi Mesh and WiMAX greatly.
Look forward to the future, 2010 mobile network (Mobile Internet) User account for and move 10% with user, be be invited Damien not to be enabled by usered for 400 million times, and because made user's needs not increased search (Mobile Search) movement derivatized Movement advertisements (Mobile Advertising) initiated The business opportunity, it is estimated that will account for the global whole advertising market 12% to 15% during 2015 years. In addition, observe from loading on handheld device of Japan and South Korea, support 3G and to watch the video apparatus (3G Device with TV Out) in the open air ,Will form the important developing direction gradually.