Enforcing Your MAP Policy Is Essential for Brand Reputation
Your brand’s reputation is at risk.
And so are your profits.
With the precarious state of today’s e-commerce landscape.
Thousands of unchecked resellers are selling your products at below MAP.
Such activity harms the value of both individual products and the brand as a whole.
The retail giants are not doing enough to prevent infractions of MAP policies.
A lack of MAP compliance discourages customers from staying loyal and paying full price.
There’s a serious need for brands to enforce a MAP policy to monitor resellers.
Source: Intelligence Node












