How Prince Viewed the Value of the Internet
The news of iconic singer musician Prince came to a shock to all his fans around the world earlier this week. His passing brings to memory a statement he made in 2010 about the internet being over. There were those that heard the statement that would dismiss his viewpoint especially with how much the internet has become an integral part of daily life. But was he right about the internet to some degree? Prince later clarified what he meant by saying the internet was over was that it is over for any musician who wants to use the web make money. Now that may be taken as a true statement by those who have not found the fortune and legacy that Prince was able to achieve in his lifetime and what it considered the value of music. It is interesting to note though that even though Prince seemed to have a defiance towards technology and the possibilities it can bring, as a marketer there are ways to raise returns by making the most of the available channels the internet has made possible. At a time where even though he will not be getting paid for his music there is the ability to pass on his work to other future generations by way of the internet that will inspire people for as long as the data is stored and made available. It seems that Prince wanted his audience to experience his work in a certain way and perhaps there is value in that.
