Digital marketing scope and salary in india.
1. what is digital marketing ?
Digital marketing means is the promoting companies products,services and brands using electronic devices through digital channels such as search engine,social media marketing,affililate marketing etc. digital marketing channels are systems based on the internet that can create, generate, and transmit product value from producer to the terminal consumer by digital networks.
2. what is scope of digital marketing in india ?
As we are all know that the digital marketing industry is tremendously growing day by day, which brings more advantages to professionals in this industry .
The easy and simple way to start your career in digital marketing is to find a job. In digital marketing, we have many different specialisations so you will have different options to start your career. because digital marketing is the future in India.
3. Average level career options in Digital marketing.
1. Email marketing Specialist.
2. online reputation Executive.
3. content marketing Executive.
4. Social media Specialist.
5. SEO Executive.
6. Digital marketing Executive.
7. Digital marketing Intern.
8. Web Analyst.
4. Higher level job for Digital Marketing in India.
1. Digital marketing Head.
2. Social media Manager.
3. Digital Marketing Manager.
4. Digital Branding Head.
5. Digital Marketing Strategist.
5. what is the current entry level salary in Digital marketing field in India ?
An entry-level Digital marketing Executive with less than 1 year of experience can expect the salary between 1.5- 4.0 (Rs Lacs PA). An Specialist in Digital marketing with 1-3 years of Experienece can expect the salary between 2.0- 6.0 (Rs Lacs PA). An Team leader in digital marketing with 2-4 years of Experience can expect the salary between 3.0- 7.0 (Rs Lacs PA). Same as an strategist in digital marketing with 2-4 years of Experience can expect the salary between 4.0-10.0 (Ra Lacs PA). An Digital marketing Head with 5-10 years Experience can expect the salary between 10.0-30.0 (Rs Lacs PA).
6. Pay Difference by Location.
Mumbai,Maharashtra = 32%
Chennai,Tamil Nadu = 14%
Bangalore ,Karnataka = 1%
Pune , Maharashtra = 3%
New Delhi, Delhi = 4%
Employees with digital marketing manager their job title in Mumbai, Maharashtra earn an average of 32.3% more than the national average.
And Mumbai is the prime city in India Because of that any digital markerters in mumbai get the best salary compare to others cities like chennai,bangalore pune, newdelhi, and all the Big Multi National compaines are located in mumbai this is also a reason for getting huge salaries to digital marketing employees in Mumbai.
7. Digital marketing of India in 2014
In 2014 it was a game changing year for India, digital marketing take a coaster ride with facebook stamping, display videoads , location specific Ads everything..
In 2014 was the year were proved that the impact of Social Media in business is very important . Many of the Indian brands assistant in-house social media group which manage branding, online reputation management, marketing campaigns and constant user engagement. In this one can easily shift organic to advertisment on facebook and many other social media platform. we saw increasing influence of Twitter, Quora, Instagram, Google+, LinkedIn on business throughout the year.
At the same time the internet and smartphones make the real time reviews of the brands and products . Reputation Management was very high on the social channels and had an influence on business both positively and negatively ; case in point was amazon the great indian Diwali sale’.
8. Benefits of digital marketing.
1. Digital marketing connects you with consumers on the internet.
2. Digital marketing increases the conversion rate.
3. Reduced costs by using digital marketing.
4. Digital helps you connect with mobile customers.
5. Digital marketing allows to target ideal buyers.
6. Digital marketing results are easier to measure.
7. Digital marketing deliver Higher ROI from your campaigns.
All Benefits allows you to be a good digital marketer















