'Interscroller': Ads that reveal themselves work better, Yahoo research shows
‘Interscroller’: Ads that reveal themselves work better, Yahoo research shows
Yahoo study evaluated the relationship of users with online advertising Ads that are revealed as users scroll the smartphone screen are the ones that most capture the attention of consumers, according to research carried out by Yahoo with the companies Omnicom Media Group (OMG) and Amplified Intelligence. The “Attention in Context” study ranked the attention span of Internet users from four…
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