If I were to market this to an end-user, I would absolutely focus on the user-friendliness of the product. The idea that a layman could utilize this piece of equipment (with ease) to save a human life, in my opinion, would be an optimal selling point.
To describe this device, I would say that this is a lightweight, compact, user friendly device. It is safe, easy to use, using clear and concise language---simple enough for a child to understand. The AED comes fully ready for use, with pads stored inside. All you need to do is turn the machine on, apply the pads as shown on the easy to read diagrams, and follow the prompts.
If I were to choose six images to convey the importance of this device, I would begin with: 1. Image of a person in cardiac arrest; 2. Image of ‘layperson’ coming upon said scene; 3. Image of same layperson identifying the brightly colored AED on the wall and securing it; 4. Image of same person opening AED and seeing pictures to guide him; 5. Image of person applying pads and listening for prompts; 6. Image of victim in recovery position.
Objects that might be especially helpful for demonstration to an audience would be: CPR dummy to demonstrate possible arrest--to assist in the feeling of an actual emergency, AED trainer to practice ease of use---gives user the opportunity to feel the machine and see how it opens, how the pads are positioned, how the stickers indicate the procedure, to hear the machine and follow the prompts without an actual emergency at hand. CPR ‘cheat sheets’ and barrier masks to hand out so that people who are in attendance feel a bit more secure and prepared in the event of an actual emergency.
As both the DiNardo (2015) and Eagle (2016) articles summarize, nurses are an integral part of designs conducive to the demands of the healthcare professions, the patients and their families.













