Jun 19
You download an app. Before you see anything useful, a prompt appears: allow tracking or not.
Most people tap no. They didn't get a reason to say yes.
The apps doing well with consent don't show that prompt first. They show you something good. A feature, a result, a reason. Then they ask.
That gap between showing value and asking permission is where opt-in rates live or die. A 40% difference in consent rate is a 40% difference in data quality for every ad campaign that follows.
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