Michelle Lowry was kind enough to let me guest post on Isoosi again this month. Since I tend to write a lot about link building and B2B on other sites, it's nice to have a chance to write something a little bit different.
In this post, I look at how companies can get their brand into the conversation and at the front of people's minds. Here's an excerpt:
What do I mean by “part of the conversation?” Let’s take KoMarketing for example. One of the goals of KoMarketing is to be an essential online resource in the B2B space. When people think B2B online marketing, we want them to think about KoMarketing. When someone asks, “Do you know of a company that specifically works with B2B companies?” we want them to say KoMarketing. We want to be the brand that comes to mind. We want to be part of the conversation.
Read the full post at ISOOSI >>
