“The best marketing doesn’t feel like marketing.”
I stumbled upon this quote a few weeks ago, and it struck a chord. Its author, Tom Fishburne, is a successful marketing cartoonist, which goes to show that any two seemingly unrelated jobs can, in fact, be mushed into one strange career.
Anyway, back to marketing. Modern consumers know that marketing is everywhere, influencing our activities, purchases, choices and lifestyles. A lot of it is obvious, but some of the best marketing is invisible, meaning that the Average Ahmed probably doesn’t even realize it when he sees it. Why is this type of marketing so valuable?
Companies need to have a solid foundation of traditional branding and marketing efforts before they can expect to succeed with invisible marketing alone. But by adding the ‘extras,’ businesses can put the cherry on top of a delicious, in-demand sundae. Or, I guess, the flowers at the end of a crappy day.