#itvt

[watchwith]

Watchwith was honored to receive awards for "Most Significant Technology, Platform or Product" (Watchwith API) and "Individual Leadership" (Watchwith CEO and founder, Zane Vella) during TVOT's 11th Annual Awards for Leadership in Interactive and Multiplatform Television.

[schlomo]

Beyond simple logic, there's also a strong business reason to widen the platform. To date, second-screen applications have generally failed to deliver meaningfully large audiences. For sure, there are exceptions: some shows have attracted large followings for their second-screen apps. But those shows are the exceptions and there are now many reports of companion apps generating audience engagement rates of less than 1%. For a TV industry based on reach, sub-1% audience participation will not translate into continued investment in companion content. First screen to the rescue? Well, sorta. First-screen content apps have historically fared far better. Audience engagement rates on older, more limited platforms have frequently reached high single digits. One programmer reports historical results of 8-22%. Recent tests of apps on the smart-TV platforms have shown mid- to high-teens for engagement rates on syndicated content that had sub-0.5% engagement on second screen.

INdustry: "TV at the Top" of the Engagement Model | InteractiveTV Today