Jun 29
The IVF Content Nobody Writes And It's Costing Your Clinic Patients
Every IVF clinic in India leads its website with success stories. Smiling babies. Statistics. “We have helped X families.” That is the wrong starting place. After 18 years of writing for healthcare brands and the last 3 specifically for fertility clinics, I can tell you exactly where IVF patients actually start, and it is not at “we have a 60% success rate.” They start at 2 am, on a phone, in a…