Jean Machine announces a refreshed brand look and feel ā online and across its 36 stores
Long-time Canadian apparel and denim destinationĀ Jean MachineĀ is encouraging shoppers to fall back in love with the brand with the introduction of a redesigned website and a refreshed in-store look, featuring a more refined take on casual wear. The family owned and operated company, experts in denim styles and trends for 37 years, worked with marketing prosĀ Good Eggs & Co.Ā and stylist and fashion editorĀ Susie SheffmanĀ to create a look as current as the apparel on shelves in the 36 stores across Ontario and offered nationally online.
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āThe look and feel of Jean Machine has been revamped, but our commitment to quality apparel and exceptional customer service continues to be the foundation of our business,āsaidĀ Jason Perlman, marketing director, Jean Machine.Ā āWeāre looking forward to another 30 years of being the trustworthy retailer that shoppers know and love.ā
In stores now, the fall/winter collection offers timeless ensembles and sophisticated cuts while maintaining the true-to-roots wide selection of denim that shoppers fell in love with in younger years. Winter jackets (from $84), knitted cardigans (from $40), classic Leviās denim shirts (from $60) and infinity scarves (from $25) are just a few of the many styles available to complete an effortless apres-ski chic denim look. From Buffalo waxed denim (from $110) to Mavi boyfriend jeans (from $110), Jean Machineās new look offers a curated selection of the latest styles. The curated selection of merchandise is constantly updated, with new arrivals shipped daily to stay ahead of current trends, and includes locally sourced and North American-made products.
To ensure the best fit every time, each Jean Machine store is equipped withĀ Masters of Denim (MDs)Ā sales teams who boast a deep knowledge of the constantly updated styles on shelves from designer labels including Silver, Mavi, Leviās and Buffalo. One-on-one personal fitting is a unique and integral part of the storeāsĀ Perfect Pair Promise, guaranteeing maximum comfort and the best possible fit for shoppers of all shapes and sizes. Further to that, customers can also enjoy their own complete and personal styling session from the MDs themselves, all complimentary.
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Ā āWeāre thrilled to see Jean Machine growing alongside its customers,āĀ saidĀ Joanna Track, co-founder of Good Eggs & Co.Ā āThe brand has quietly developed an effortlessly chic top-to-bottom selection of styles. Weāre excited to help reflect the brandās refined character both in-store and online, and inspire customers with fashion tips, style ideas, and engaging promotions.āĀ
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The extensive style collection also encompasses designs available only at Jean Machine such as itsĀ Denim for HopeĀ jeans. The exclusively sold collection was created in partnership with Second Denim, a Montreal-based brand best known for Yoga Jeans (available at Jean Machine).Ā Proceeds from every purchase of Denim for Hope styles (retailing for $99.99) are donated to Plan Canadaās Because I am a Girl movement.
If you want to shop go to:Ā JeanMachine.com