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Details and spreads from 'Jeff Divine: 70s Surf Photographs,' one of our Top Ten Holiday Gift Books for Photography Lovers — and our undisputed number one staff pick for surfers, body surfers, beach bums and dreamers — published by T. Adler Books.⠀ ⠀ This is a colorful, insider portrait of ’70s surf culture, with a foreword by Pulitzer Prize–winning author William Finnegan (Barbarian Days).⠀ ⠀ If you were there, even just for some of it—Hawaii, California, surfing, the ’70s—the memories and stories will flow freely from these photographs. Jeff Divine was there for all of it, and these images have been culled from an enormous personal archive. Divine was shooting for Surfer, the monthly magazine that was the bible of the scene. His photos from this archive show the precommercialized era in surfing when the hippie influence still held sway. Surfers had their own slang-infused language and were deep into a world of Mother Ocean, wilderness and a culture that mainstream society spurned. Surfboards were handmade in family garages, often made for a specific kind of wave or speed, for paddling, ease of turning, and featured all kinds of psychedelic designs. Some were even hollowed out to smuggle hash from Morocco.⠀ ⠀ The color and black-and-white photographs collected here, taken throughout California on the coastlines at Baja, Dana Point, Laguna Beach, La Jolla, Malibu, San Clemente and Oahu, give a vivid image of this close-knit culture and the incredible athletic feats of its heroes and heroines.⠀ ⠀ Edited by Tom Adler & @evanbackes with foreword by William Finnegan.⠀ ⠀ Read more via linkinbio.⠀ ⠀ @jeffdivinephotographer #jeffdivine #surf #70s #surfinginthe70s archive.art's profile picture⠀ @archive.art https://www.instagram.com/p/CIJmSQeJJgP/?igshid=176zsky0wa1sd
Nikonos three & books about the sea. This nikonos even has a rubber lens hood to protect you from chipping your front tooth when you get hit in the face by the camera at sandys #treehousehawaii #nikonosiii #jeffdivine #waynelevin #tasuotakei https://www.instagram.com/p/CFvGgTwhm9i/?igshid=qzouj7b9lknc
"Amid the glistening waves and youthful grins in Jeff Divine's photos of 1970s surfers, there's something conspicuously absent from the sun-drenched scenes: logos.⠀ This was a time before sponsorship and mainstream attention turned the sport into a lucrative global industry. And the American photographer, a long-time picture editor at two of the scene's bibles — @surfersjournal & @surfer_magazine — was on hand to capture the hedonistic lifestyles and DIY approach of what he dubs the 'pre-commercial' era.⠀ 'It was a time before we were branded — before the outdoor lifestyle industry clothing brands started giving us free gear,' he said in a phone interview from his home in California. If you look at the photos, there are no backpacks, sunglasses, hats, watches or any of that stuff that's really common now. The '70s was a time when the general audience and society — like your parents, grandparents, or even your brother — just didn't understand what you were doing. You'd go home and you couldn't describe it."⠀ This is why, despite having documented the sport extensively for five decades, Divine chose the 1970s as the subject of his new book. In it, he pays homage to the California and Hawaii scenes that he was actively involved in, bringing together more than 130 images from his vast archive."⠀ ⠀ ⠀ Jeff Divine: 70s Surf Photographs is new from T. Adler Books. Edited by Tom Adler, Evan Backes. Foreword by William Finnegan.⠀ ⠀ Divine has signed a small quantity of this book & 'Surfing Photographs from the Eighties' for Arcana: Books on the Arts in Culver City, which can be ordered either via DM @arcanabooks or this link: https://rb.gy/jk2k32⠀ Get 'em while they last!"⠀ ⠀ #70s #surf #70ssurfing #jeffdivine @jeffdivinephotographer @archive.art @evanbackes @cnnstyle⠀ https://www.instagram.com/p/CCeY-B6Jokj/?igshid=1ckz1qm6oa2o6
Scoping back to sweeter times… Photos from 'Jeff Divine: 70s Surf Photographs,' new from T. Adler Books⠀ ⠀ "It was a moment when everything in our little world felt up for grabs. Surfing had boomed in popularity in the beach-blanket sixties, failed its audition as a mainstream televised sport, and then blown itself up in a late-sixties design revolution that reduced boards, seemingly overnight, from nine feet six inches to six feet six, from twenty-five pounds to less than ten. Suddenly, people were turning twice as hard, going twice as fast, and, most transformingly, pulling into heaving barrels that had been unridable, off-limits, the stuff of idle fantasy until yesterday. These changes have all been lasting. The social upheavals of the period touched surfing, but only glancingly—in music, fashion, a wavelet of Eastern mysticism, more than a wavelet of recreational drugs, and a few muddy shining pockets of back-to-the-landism in places where the land happened to about pumping waves." —William Finnegan⠀ ⠀ Edited by Tom Adler, Evan Backes. Foreword by William Finnegan.⠀ ⠀ Jeff Divine has signed a small quantity of this book & 'Surfing Photographs from the Eighties' for Arcana: Books on the Arts in Culver City, which can be ordered either via DM @arcanabooks or this link: https://rb.gy/jk2k32⠀ Get 'em while they last!"⠀ ⠀ ⠀ #70s #surf #70ssurfing #jeffdivine @jeffdivinephotographer @archive.art @surfersjournal @surfer_magazine @evanbackes https://www.instagram.com/p/CCdzI92J07N/?igshid=subid5q9y6pd
Get your signed copy of 'Jeff Divine: 70s Surf Photographs' from @arcanabooks - Jeff generously braved the elements yesterday to sign copies of his new book from T. Adler Books @archive.art⠀ "It was a moment when everything in our little world felt up for grabs," Pulitzer Prize–winning author William Finnegan writes. "Surfing had boomed in popularity in the beach-blanket sixties, failed its audition as a mainstream televised sport, and then blown itself up in a late-sixties design revolution that reduced boards, seemingly overnight, from nine feet six inches to six feet six, from twenty-five pounds to less than ten. Suddenly, people were turning twice as hard, going twice as fast, and, most transformingly, pulling into heaving barrels that had been unridable, off-limits, the stuff of idle fantasy until yesterday. These changes have all been lasting. The social upheavals of the period touched surfing, but only glancingly—in music, fashion, a wavelet of Eastern mysticism, more than a wavelet of recreational drugs, and a few muddy shining pockets of back-to-the-landism in places where the land happened to about pumping waves." ⠀ #jeffdivine @jeffdivinephotographer #70s #surf #70ssurfing #signedcopy https://www.instagram.com/p/B95A-1kJTak/?igshid=1l1jn9c5o9ngp
Get your signed copy of 'Jeff Divine: 70s Surf Photographs' from @arcanabooks - Jeff generously braved the elements yesterday to sign copies of his new book from T. Adler Books @archive.art "It was a moment when everything in our little world felt up for grabs," Pulitzer Prize–winning author William Finnegan writes. "Surfing had boomed in popularity in the beach-blanket sixties, failed its audition as a mainstream televised sport, and then blown itself up in a late-sixties design revolution that reduced boards, seemingly overnight, from nine feet six inches to six feet six, from twenty-five pounds to less than ten. Suddenly, people were turning twice as hard, going twice as fast, and, most transformingly, pulling into heaving barrels that had been unridable, off-limits, the stuff of idle fantasy until yesterday. These changes have all been lasting. The social upheavals of the period touched surfing, but only glancingly—in music, fashion, a wavelet of Eastern mysticism, more than a wavelet of recreational drugs, and a few muddy shining pockets of back-to-the-landism in places where the land happened to about pumping waves." #jeffdivine @jeffdivinephotographer #70s #surf #70ssurfing #signedcopy https://www.instagram.com/p/B94621ApsX7/?igshid=1wt1soenbr95y
Get your signed copy of 'Jeff Divine: 70s Surf Photographs' from @arcanabooks - Jeff generously braved the elements yesterday to sign copies of his new book from T. Adler Books @archive.art⠀ "It was a moment when everything in our little world felt up for grabs," Pulitzer Prize–winning author William Finnegan writes. "Surfing had boomed in popularity in the beach-blanket sixties, failed its audition as a mainstream televised sport, and then blown itself up in a late-sixties design revolution that reduced boards, seemingly overnight, from nine feet six inches to six feet six, from twenty-five pounds to less than ten. Suddenly, people were turning twice as hard, going twice as fast, and, most transformingly, pulling into heaving barrels that had been unridable, off-limits, the stuff of idle fantasy until yesterday. These changes have all been lasting. The social upheavals of the period touched surfing, but only glancingly—in music, fashion, a wavelet of Eastern mysticism, more than a wavelet of recreational drugs, and a few muddy shining pockets of back-to-the-landism in places where the land happened to about pumping waves." ⠀ #jeffdivine @jeffdivinephotographer #70s #surf #70ssurfing #signedcopy https://www.instagram.com/p/B94bSV0J0k2/?igshid=nwnrduu08ux4