#70ssurfing

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"Amid the glistening waves and youthful grins in Jeff Divine's photos of 1970s surfers, there's something conspicuously absent from the sun-drenched scenes: logos.⁠⠀ This was a time before sponsorship and mainstream attention turned the sport into a lucrative global industry. And the American photographer, a long-time picture editor at two of the scene's bibles — @surfersjournal & @surfer_magazine — was on hand to capture the hedonistic lifestyles and DIY approach of what he dubs the 'pre-commercial' era.⁠⠀ 'It was a time before we were branded — before the outdoor lifestyle industry clothing brands started giving us free gear,' he said in a phone interview from his home in California. If you look at the photos, there are no backpacks, sunglasses, hats, watches or any of that stuff that's really common now.⁠ The '70s was a time when the general audience and society — like your parents, grandparents, or even your brother — just didn't understand what you were doing. You'd go home and you couldn't describe it."⁠⠀ This is why, despite having documented the sport extensively for five decades, Divine chose the 1970s as the subject of his new book. In it, he pays homage to the California and Hawaii scenes that he was actively involved in, bringing together more than 130 images from his vast archive."⁠⠀ ⁠⠀ ⁠⠀ Jeff Divine: 70s Surf Photographs is new from T. Adler Books. Edited by Tom Adler, Evan Backes. Foreword by William Finnegan.⁠⠀ ⁠⠀ Divine has signed a small quantity of this book & 'Surfing Photographs from the Eighties'⁠ for Arcana: Books on the Arts in Culver City, which can be ordered either via DM @arcanabooks or this link: https://rb.gy/jk2k32⁠⠀ Get 'em while they last!"⁠⠀ ⁠⠀ #70s #surf #70ssurfing #jeffdivine @jeffdivinephotographer @archive.art @evanbackes⁠ @cnnstyle⁠⠀ https://www.instagram.com/p/CCeY-B6Jokj/?igshid=1ckz1qm6oa2o6

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Scoping back to sweeter times… Photos from 'Jeff Divine: 70s Surf Photographs,' new from T. Adler Books⁠⠀ ⁠⠀ "It was a moment when everything in our little world felt up for grabs. Surfing had boomed in popularity in the beach-blanket sixties, failed its audition as a mainstream televised sport, and then blown itself up in a late-sixties design revolution that reduced boards, seemingly overnight, from nine feet six inches to six feet six, from twenty-five pounds to less than ten. Suddenly, people were turning twice as hard, going twice as fast, and, most transformingly, pulling into heaving barrels that had been unridable, off-limits, the stuff of idle fantasy until yesterday. These changes have all been lasting. The social upheavals of the period touched surfing, but only glancingly—in music, fashion, a wavelet of Eastern mysticism, more than a wavelet of recreational drugs, and a few muddy shining pockets of back-to-the-landism in places where the land happened to about pumping waves." —William Finnegan⁠⠀ ⁠⠀ Edited by Tom Adler, Evan Backes. Foreword by William Finnegan.⁠⠀ ⁠⠀ Jeff Divine has signed a small quantity of this book & 'Surfing Photographs from the Eighties'⁠ for Arcana: Books on the Arts in Culver City, which can be ordered either via DM @arcanabooks or this link: https://rb.gy/jk2k32⁠⠀ Get 'em while they last!"⁠⠀ ⁠⠀ ⁠⠀ #70s #surf #70ssurfing #jeffdivine @jeffdivinephotographer @archive.art @surfersjournal @surfer_magazine @evanbackes https://www.instagram.com/p/CCdzI92J07N/?igshid=subid5q9y6pd

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Get your signed copy of 'Jeff Divine: 70s Surf Photographs' from @arcanabooks - Jeff generously braved the elements yesterday to sign copies of his new book from T. Adler Books @archive.art⁠⠀ "It was a moment when everything in our little world felt up for grabs," Pulitzer Prize–winning author William Finnegan writes. "Surfing had boomed in popularity in the beach-blanket sixties, failed its audition as a mainstream televised sport, and then blown itself up in a late-sixties design revolution that reduced boards, seemingly overnight, from nine feet six inches to six feet six, from twenty-five pounds to less than ten. Suddenly, people were turning twice as hard, going twice as fast, and, most transformingly, pulling into heaving barrels that had been unridable, off-limits, the stuff of idle fantasy until yesterday. These changes have all been lasting. The social upheavals of the period touched surfing, but only glancingly—in music, fashion, a wavelet of Eastern mysticism, more than a wavelet of recreational drugs, and a few muddy shining pockets of back-to-the-landism in places where the land happened to about pumping waves." ⁠⠀ #jeffdivine @jeffdivinephotographer #70s #surf #70ssurfing #signedcopy https://www.instagram.com/p/B95A-1kJTak/?igshid=1l1jn9c5o9ngp

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Get your signed copy of 'Jeff Divine: 70s Surf Photographs' from @arcanabooks - Jeff generously braved the elements yesterday to sign copies of his new book from T. Adler Books @archive.art⁠ "It was a moment when everything in our little world felt up for grabs," Pulitzer Prize–winning author William Finnegan writes. "Surfing had boomed in popularity in the beach-blanket sixties, failed its audition as a mainstream televised sport, and then blown itself up in a late-sixties design revolution that reduced boards, seemingly overnight, from nine feet six inches to six feet six, from twenty-five pounds to less than ten. Suddenly, people were turning twice as hard, going twice as fast, and, most transformingly, pulling into heaving barrels that had been unridable, off-limits, the stuff of idle fantasy until yesterday. These changes have all been lasting. The social upheavals of the period touched surfing, but only glancingly—in music, fashion, a wavelet of Eastern mysticism, more than a wavelet of recreational drugs, and a few muddy shining pockets of back-to-the-landism in places where the land happened to about pumping waves." ⁠ #jeffdivine @jeffdivinephotographer #70s #surf #70ssurfing #signedcopy https://www.instagram.com/p/B94621ApsX7/?igshid=1wt1soenbr95y

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Get your signed copy of 'Jeff Divine: 70s Surf Photographs' from @arcanabooks - Jeff generously braved the elements yesterday to sign copies of his new book from T. Adler Books @archive.art⁠⠀ "It was a moment when everything in our little world felt up for grabs," Pulitzer Prize–winning author William Finnegan writes. "Surfing had boomed in popularity in the beach-blanket sixties, failed its audition as a mainstream televised sport, and then blown itself up in a late-sixties design revolution that reduced boards, seemingly overnight, from nine feet six inches to six feet six, from twenty-five pounds to less than ten. Suddenly, people were turning twice as hard, going twice as fast, and, most transformingly, pulling into heaving barrels that had been unridable, off-limits, the stuff of idle fantasy until yesterday. These changes have all been lasting. The social upheavals of the period touched surfing, but only glancingly—in music, fashion, a wavelet of Eastern mysticism, more than a wavelet of recreational drugs, and a few muddy shining pockets of back-to-the-landism in places where the land happened to about pumping waves." ⁠⠀ #jeffdivine @jeffdivinephotographer #70s #surf #70ssurfing #signedcopy https://www.instagram.com/p/B94bSV0J0k2/?igshid=nwnrduu08ux4