Every jewelry trend calls itself ‘timeless’ until next year’s trend arrives.

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Every jewelry trend calls itself ‘timeless’ until next year’s trend arrives.
Every generation thinks it discovered a new jewelry trend that already existed 20 years ago.
Everyone wants custom jewelry… until they realize custom also means custom pricing.
People trust online reviews for restaurants, hotels, and gadgets… but suddenly become detectives when buying jewelry online.
The biggest mystery in jewelry: when did ‘affordable’ start meaning 4 digits?
Everyone wants ‘timeless jewelry’… until the price is timeless too.